Digital Platforms and Marketplaces Wearables

Fitfully allows customers who want to buy shoes online find the right size without going to the store to try on the shoes. The customer scans their foot using the Mobile app and the camera itself. The system produces a 3D model of the foot from the scan, introduces the model into a 3D model of the pair of shoes that the user wants to try on, measures the 3D shape of one against the other and recommends the correct size.