About Us
Sports innovation
The Team
About Us
Sports innovation
The Team

About us

HYPE Sports Innovation has built the largest global ecosystem in sports innovation. With over 40,000 members, including retail brands, athletic clubs, federations and academia together with over 11,000 startups, HYPE has an unrivalled capacity for outreach to global partners across all sectors in this highly diverse field.

The company’s business model is to leverage this platform to grow from the surging needs of the sports industry to innovate. Since its inception, HYPE Sports Innovation has built a growing network of 12 locations with partners like: 1.FC Koln, Loughborough University, Swedish Olympic Committee, IAPS Taiwan, and New York University, focusing on the hottest sports innovation verticals such as, fan engagement, big data, blockchain and more.

HYPE is continuing and expanding its unique offerings and services, all with unprecedented successes and value added for investors, partners, and consumers.





$ M

Total Raised

$ M

Average Funding

Our vision


Our Mission

Empowering startups globally to benefit the sports ecosystem

Our values


We care about what we do and we put our souls into our work while creating excitement and dedicating our focus on our stakeholders.

Pushing the limits

We aim to constantly push the limits by embracing the entreprenurial spirt and being innovative, relentless and working outside (and around) the box.


We are fair, respectful of our peers, customers and suppliers. We commit to honoring our words and are accountable to our objectives and actions.

Fast and professional

The ability to act fast is a crucial factor in our rapidly changing industry. As such, we constantly prioritize our activities while still focusing on providing professional outcomes.

One Team

Teamwork, strong, open and respectful collaboration are at the core of everything we do and represents our “secret sauce.


HYPE is a truly global organization and our team is committed to being understanding and respectful of all cultures and business environments.

Meet the team

President & Founder
Zvika Popper
Elinor Yakobson
Director of Accelerator Programs
Roni Alfassi Goldberger
VP Partnerships
David Olwyn
Digital Marketing Manager
Yigal Meitar
Equity Analyst
Alon Reichman
Director of Business Development
Mariana A. Solorzano
Partnerships Manager

Board members

Rod Nenner

VP Washington Redskins

Guy-Laurent Epstein

Marketing Director UEFA

Susanne Kucht

SVP International Sales Sequel AG

Sebastien Audoux

Head of Digital Sport Canal+

Federico Winer

Innovation Consultant, HYPE Board member

Advisory board

Ed Dvorak

President NAGI, Ex SVP Spalding

Daniel Cerejido

Head of Business Development Laliga

Cynthia Atieno Mumbo

Founder & CEO, Sports Connect Africa

Jean Leclercq

Former Tennis GM Nike

Paolo Bouquet

Pro-Rector of Sport Development University of Trento

Ayelet Hashachar Baram

Founder & CEO of Eco-Nautical

Gerard Klein

Category Director, ASICS Europe

Mike Yang

Founder of AQUABLOOM sports group and ISG-Nike Sports Camps-CHN/ASIA

Ryan McCumber

Founder SportsTech.ai

Sarah J Kelly

Deputy Chair Brisbane Lions

Steve Schuster

CEO Rainier Communication

James Skinner

Director: Institute for Sport Business Loughborough University

Robert Gierke

Founder Purenessity, Ex-Director Global Marketing Adidas

Alain Krzentowski

Founder Krzentowski finances

Jimmy Lynn

Co-founder and Vice-President at Kiswe Mobile

Moran Meiri

Senior partner at Matry, Meiri and Co.

Bernd Wahler

CEO Sportsgeist, Board member Blackroll AG, ex CMO adidas

Latest from hype


HYPE SPIN® Accelerator Taiwan

Together with our great partners in Taiwan – IAPS, we are proud to launch the 4th cycle of our Accelerator program. If you are looking to get into the Asian market – this is the place for you.


8 “Do or Die”’ strategies in Sports Innovation

owner, when asked about innovation, said on stage, “Our fans are not interested in innovation; they want us to win, and personally, I’m old school. Love the game as it is doesn’t change…”. Sound familiar?