HYPE Sports Innovation

Our vision is to impact people’s lives through the power of sports and innovation. We’ve been doing that since 2015 with over 70K+ followers, experts, investors, and mentors – all contribute to the great value we generate across the ecosystem. We pride ourselves on the value we generate for our startups by engaging with our committed brands such as, CBS, FIBA, NYU, Disney Star, Miami dolphins and more…

HYPE’s investment and equity portfolio are now one of the largest holdings with over 250 sports tech startups, some well on their way to becoming unicorns.


What we do


HYPE Global Virtual Accelerators

GVA SportsTech
Accelerator network

Startup Journey

Tailored actions to achieve your bottom line


Find your next strategic partner


A Global Ecosystem for Sports Innovation


Members of our Ecosystem

SportsTech Brands




Investors & VCs

Clubs & Leagues

$ M

Raised by our Startups


Collaborating with top brands and companies

Investors and Mentors

Juan Cascio

Head Of International Business Development at Club Atlético River Plate

Guy-Laurent Epstein

Marketing Director UEFA
Peter Hutton

Peter Hutton

Former head of Global Sports Partnerships at META

Kimberly Rometo

SVP, CITO at Atlanta Hawks

Mathieu Lacome

Head of Research and Development at Paris Saint-Germain

Javier Sobrino

Innovation Director at FC Barcelona

Gayatri Sarkar

Fund Managing Partner HYPE Capital

Marco Suvilaakso

Ex. Global Product Director at Polar

Massimo Marinelli

Sports, Media & Entertainment, ASER Ventures

Francesco Cuzzolin

Technogym Scientific Department Director

Manu Leroy

Director Marketing & Communication at Royal Belgian FA

Dr. Peter Gorlich

Managing Director at TSG Hoffenheim

Ayelet Hashachar Baram

Founder & CEO of Eco-Nautical

Dorothee Berard

Innovation, Conception Leader, Decathlon

Jamie Leonoff

Technology, strategy and innovation at NY Hockey Holdings

Gerard Klein

Former GM Asics Footwear

Federico Winer

Innovation Consultant, HYPE Board member

Anthony Miranda

Vice President Technology at Toronto Blue Jays

Frank Leenders

Director General at FIBA Media & Marketing Services SA

Ryan McCumber

Founder SportsTech.ai

Rod Nenner

Former VP Washington Football Team

Yossi Sela

Managing Partner, Gemini Ventures

Noam Tamari-Wekser

Investor and Business Owner

Jimmy Lynn

Co-founder and Vice-President at Kiswe Mobile

Ben Alamar

Director of Sports Analytics at ESPN

Alexander Müller

CEO, SK Gaming E-Sport

Robert Gierke

Founder Purenessity, Ex-Director Global Marketing Adidas

Bernd Wahler

Ex CMO adidas, Ex President VfB Stuttgart

Machar Reid

Head of Innovation at Tennis Australia

Brian J. Esposito

CEO & FOUNDER Esposito Intellectual Enterprises

Ed Dvorak

President NAGI, Ex SVP Spalding

Sebastien Audoux

Head of Digital Sport Canal+

Sarah J Kelly

Deputy Chair Brisbane Lions

Steve Schuster

CEO Rainier Communication

Susanne Kucht

SVP International Sales Sequel AG

Cynthia Atieno Mumbo

Founder & CEO, Sports Connect Africa

Jean Leclercq

Former Tennis GM Nike

Mike Levy

Investor and Technology Entrepreneur

Jordi Cruyff

Head coach, Ecuador national football team. Advisory board member, HYPE Capital

Robert Müller von Vultejus

Managing Director bei Lagardère Sports

Uli Becker

Ex President & CEO Reebok
Join Our Ecosystem


 It’s great to have an accelerator like HYPE to funnel things down. They give you a couple themes to choose from which you focus on the things you believe have the most value.

Manu Leroy
Director Marketing & Communication at Royal Belgian FA
Manu Leroy
Manu Leroy
Director Marketing & Communication at Royal Belgian FA
Dr. Friedrich Curtius
Dr. Friedrich Curtius
General Secretary of the Deutscher Fußball-Bund e.V. (DFB)
Jen Choi
Jen Choi
Senior Director of Innovation & Impact at Atlanta Hawks
Juan Cascio
Juan Cascio
Head Of Partnerships at Club Atlético River Plate
Rod Nenner
Rod Nenner
Former VP at the Washington Commanders
Christoph Winterling
Christoph Winterling
Commercial and Marketing Director at FC Bologna
Maurizio Barbieri
Maurizio Barbieri
Head of Sports and Gaming Partnerships for SEA and Greater China – Twitter
Dr Sarah Kelly
Dr Sarah Kelly
Senior Lecturer, sports law and marketing, University of Queensland
Bernd Wahler
Bernd Wahler
Former HYPE Chairman, ex CMO ADIDAS, ex President VfB Stuttgart
Professor James Skinner
Professor James Skinner
Director of the Institute for Sport Business at Loughborough University
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Latest from HYPE

Sports Tech Insights

My Biggest Mistake – What I’ve NOW Learned from LISTENING to 50+ Sports Executive Leaders.

In the early days at HYPE, I made my share of mistakes, but one was more painful than the others.

Sports Media

HYPE Sports Innovation Shifting Gears in the US with New Board Acquisition, Peter Hutton

HYPE Sports Innovation, the global leader in Sports Tech startups, has added Peter Hutton to its board of sports and tech professionals, including UEFA, Canal+, Pepsi, PWC, and the NFL. With over 25 years of experience in sports media, Peter will work with HYPE’s global ecosystem of Sports Tech startups, teams, leagues, governing bodies, athletes, and investors.