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The National Circuit of Monza partners with HYPE GVA 2.0 Startup, Stargraph to launch its first NFT

The National Circuit of Monza partners with HYPE GVA 2.0 Startup, Stargraph to launch its first NFT “Autodromo Nazionale Monza” is the First Circuit in the world to commercialize NFTs (non-fungible-token),  digital authenticity certificates regulated by blockchain technology. This was announced today by General  Manager Alessandra Zinno at the opening of the Rimini 2021 Meeting, … Continued

SKY Deutschland Shortlists 6 HYPE GVA 2.0 Startups for a pilot

This past Tuesday, August 12, SKY Deutschland joined HYPE for another exciting HYPE GVA 2.0 DRAFT. On the cards, a game-changing opportunity for startups to work with the broadcasting giants, introducing and integrating their technologies. Here are the final selections. Well done to: – VICI FanFest – Adam JonesRobert Gordon “Twitch-in-a-box” platform with built-in merchandising and sponsorship for … Continued

HYPE GVA 2.0 Startup, MyLads, seals an investment round of 7,6M€

HYPE Sports Innovation, GVA 2.0 Startup, My LADS, a leader in Augmented Reality (AR) Sports Fan Engagement, signs with some of the most known international football teams on the planet. The four mega-clubs and one national federation team include SL Benfica, Sporting CP, FC Porto, Portuguese Football Federation, and the legendary Club Atlético Madrid, fueled with a Seed Investment Round of €7.6M.

Wintersports Hackathon Winners solve key industry challenges with creativity and innovation.

The Winter Sports Industry has been severely tested by the aftermath of the COVID-19 pandemic that has turned fans away from live events. Stakeholders are in search of innovative solutions that expand the remote viewing experience, connecting fans with each other and with the athletes during the TV show The HYPE UniTrento Wintersports Hackathon, organized … Continued

Esports and the Need for Innovation

Esports and the Need for Innovation In 2020, the sports and entertainment world turned to esports for salvation.  With travel and fan attendance restricted for obvious reasons, it was thought that esports and its capacity for the virtual organization could fill the void left by traditional entertainment options. “To the industry’s credit, many of these … Continued

The fuel that will drive the Motorsports Industry in 2021

Recently, the temptation to start out any article with “it has been an unprecedented year“ is as powerful as it is redundant. As, I think it‘s fair to say that, we all can agree it‘s been a peculiar one to say the very least. That said, the global pandemic will most certainly accelerate a lot of changes and shifts in investments. This Is something that we’re already witnessing, with the motorsports industry-shifting gear into new technologies, with Electrification being a great example of that.

Meet the GVA2.0 Drivers – Sarah Lewis, OBE

New Horizons for Winter Sports with Sarah Lewis, OBE We sat down with Sarah and asked her what her thoughts are for the Winter Sports Vertical, ahead of the Global Virtual Accelerator 2.0. With a constant tone of enthusiasm and excitement, this is what she had to say: About Sarah Sarah Lewis, OBE OLY is … Continued

HYPE is Hiring – Are you the one?

WE ARE HIRING About the Job: Are you looking to work for the largest global platform for sports and innovation? HYPE Sports Innovation is looking for a dynamic, communicative, and determined individual to join the Partnerships team.

The HYPE Global Virtual Accelerator Family is Complete

COVID-19 Struck the world in a blunt and abrupt fashion. Everything we know and have come to expect from our day to day lives, suddenly required revision and rethinking. At HYPE Sports Innovation our mission has always been to “Impact people’s lives through the power of sports and innovation.” With the world of sports tumbling around us we gathered in a crisis meeting to discuss our plan of action.

It’s a Shame to Waste a Global Crisis!

Amidst the last global crisis of 2009, a friend of mine said: “It’s a shame to waste a global crisis!” He suited up, filled his briefcase with money and went on to make a fortune of acquisitions. Beyond the superlatives and all the apocalyptic scenarios, I would like to propose an alternative point of view.  … Continued

Do clubs/teams really need to invest in fan engagement?

Sports teams have a big advantage compared to companies like Twitter, Facebook, and Instagram when it comes to consumer loyalty. Fans feel emotionally attached and are very devoted to their club, it’s like family, whatever happens, how bad they treat you; you will always love them unconditionally. This is not the case with Social Media, once there is a better option, they will literally delete the old option out of their lives.