HYPE GVA 2.0 Startup, MyLads, seals an investment round of 7,6M€

HYPE Sports Innovation, GVA 2.0 Startup, My LADS, a leader in Augmented Reality (AR) Sports Fan Engagement, signs with some of the most known international football teams on the planet. The four mega-clubs and one national federation team include SL Benfica, Sporting CP, FC Porto, Portuguese Football Federation, and the legendary Club Atlético Madrid, fueled with a Seed Investment Round of €7.6M.

My LADS enters the market with A TOTAL OF FOUR international sports teams (SL  BENFICA, Sporting CP, FC Porto, and club atlético Madrid), Onefootball Federation (Portuguese football federation), and an investment round of 7,6M€ 

• My LADS closes a 7,6M€ Seed Investment Round 

• Investment will be allocated to new clients and recruitment 

• My LADS signs contracts with International Football Clubs 

• My LADS develops new physical and digital collectibles 

Lisbon, 21st July 2021. My LADS, a leader in Augmented Reality (AR) Sports Fan  Engagement, signs with some of the most known international football teams on the planet. The four mega-clubs and one national federation team include SL Benfica,  Sporting CP, FC Porto, Portuguese Football Federation, and the legendary Club Atlético  Madrid, fueled with a Seed Investment Round of €7.6M. 

My LADS has now closed a €7.6M Seed Investment Round led by Riva Technology and  Entertainment (RTE), to leverage Tech areas (new AR experiences and others), grow the team, and attract new international clients. The investment of RTE means that the entire ecosystem of RTE companies will be coming into play. RTE’s diverse portfolio of companies will allow My LADS to benefit from a range of industry leaders. Also, investor  António Félix da Costa, Formula-E World Champion and Co-Founder of APEX Capital joins the round along with support from Sociedade Albuquerque & Almeida Advogados. 

My LADS has already launched collectibles that are available for sale worldwide featuring football superstars such as Cristiano Ronaldo, João Félix, Eusébio, and Bruno Fernandes. 

“Our investment into My LADS is a strategic move that allows us to dive more into the world of Augmented Reality which is effectively powering fan engagement. Our diverse portfolio of companies is an excellent opportunity to leverage gaming, sports, fan engagement, and technology. My LADS founders have done a great job securing some  of the best teams in Europe and we look forward to seeing their vision come to life!” Paul  Roy, CEO RTE 

The team has developed My LADS mobile App, which opens up a whole new world of augmented reality (AR) and football, bringing to life the stadium experience right from your mobile device. Engage with players, teams, lockers room, tour buses, and much more plus exclusive content for superfans!

Another milestone that My LADS achieved was being one of the Finalists of GVA 2.0  (Global Virtual Accelerator) a program promoted by Hype Sports Innovation, where several international startups in the sports market are chosen by clubs and companies in the sector, to present the solutions that will help them solve their challenges. Through this program, My LADS has captured the interest of 9 international sports teams; 2  eSports teams; and 7 companies in NFT’s area. 

“Fans want to feel part of the team’s family and that they matter for their idols. That’s also our belief and that’s why at My LADS, fans are the most important piece of the puzzle. This Seed Investment Round will help us tailor more  experiences for the fans and create unique memories and collectibles to grow the  engagement between fans and their favorite sports teams.” 

Ivan Braz, My LADS CEO

About My LADS 

My LADS is a startup focused on fan engagement, where through the development of Official  Collectibles linked to a World of Augmented Reality, it offers sports clubs an engagement tool to improve the relationship with their fans. For this purpose, My LADS created LADS Collectibles,  Official Replicas of Football Equipment, where football players/legends, after installing the My  LADS app, come to life through Augmented Reality using only a mobile device. 

Imagine being able to take a photo or video with your favorite players, watch them play ball, visit stadiums, lockers rooms, official bus and much more, all in the comfort of your home, using only your mobile phone? 

Now it’s possible with My LADS. Currently, My LADS has its official partners SL Benfica, Sporting  Clube de Portugal, and the Portuguese National Football Team. To start the next season, My LADS  is announcing official partnerships with new European Sports Clubs (FC Porto and Club Atlético de Madrid) and South American Clubs. In addition to football, My LADS has future plans to start working in other sports areas. For more information, visit mylads.com. 

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