The Sports Tech Industry Update

February 5, 2026
FROM EXPOSURE TO PERFORMANCE: HOW CINCO IS RE-ENGINEERING SPORTS SPONSORSHIP
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Recent Stories

February 3, 2026
Defining Moment for Sport
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January 29, 2026
5 structural shifts already separating the leaders from the followers
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January 27, 2026
WHY BE-HEALTHY.AI IS RETHINKING INJURY PREVENTION IN FOOTBALL
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January 22, 2026
FIREBOLT: ENHANCING ENGAGEMENT BEYOND THE SCREEN
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January 21, 2026
Cybersecurity and Sport, What No One Prepared You For
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January 21, 2026
Ten Mistakes That Kill Deals in 2026 and how to fix them fast
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January 15, 2026
CLOUT AND THE RISE OF ALWAYS-ON FAN ENGAGEMENT
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January 15, 2026
7 Lessons Southampton FC Is Teaching the Sports Industry About the Match Day Economy
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January 8, 2026
KINETIKIQ: TURNING MOVEMENT INTO MEASURABLE PERFORMANCE
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January 8, 2026
The Next Scandal in Sports Won’t Be Match-Fixing. It Will Be Reality-Fixing
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December 17, 2025
Rivalx - From Engagement to ROI: The Platform Helping Teams Prove Impact
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December 17, 2025
4 companies to watch in 2026
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December 11, 2025
The Netflix Warning Every Sports Leader Must Hear Now
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December 8, 2025
Stop Blaming Your Product. Why Sports Brands Aren’t Saying YES?
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December 4, 2025
You Didn’t Lose the Deal Because of Your Product.
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December 4, 2025
AI Fraud Is Coming for Sports
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November 26, 2025
The Asymmetry Era: Why Size No Longer Wins in Sports
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November 24, 2025
The Glass Ceiling of Deals
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November 18, 2025
The RaaS Era Is Here, And It’s Time to Build for outcomes.
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November 18, 2025
Smart Sports Leaders Are Shifting from Software to Results
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From Hype Team
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15 reasons Sports Leaders Hesitate to Embrace AI & Tech  (Yours included)
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