Why Your Sports Tech Startup Isn’t Taking Off (And How to Change That)

Why Your Sports Tech Startup Isn’t Taking Off (And How to Change That)

After investing in and mentoring many sports tech startups over the last 10 years, I’ve learned a hard truth about the industry, a great story and an impressive team aren’t enough. Success hinges on understanding the industry’s unique needs and avoiding common pitfalls. Here are the three biggest mistakes that keep sports tech startups from moving fast.

1. Ignoring Immediate Needs

As a young entrepreneur in London, I received a call from my father one day. He said, “Amir, you’re working too hard. You won’t have time to make money.” From his distant view, he noticed something crucial, I was expending energy on the wrong objectives. I was wrapped up in the narrative of my startup without zeroing in on the KPIs that actually drive success. From then on I learnt something valuable: Stop Obsessing Over Your Story, Focus on What Really Drives Success

Sports properties are in the business of solving problems now, not later. You might have an incredible solution that promises the world, but if it doesn’t fit the brand’s current challenges, it’s going nowhere. Focus on delivering the future today, nothing more nothing less. I once pitched a startup to a friend in a major sports organization. The startup had all the maknigs of a top tier solution: good market offering, impressive team and some funding. Imagine the disbelief when we find out it didn’t align with what the Brand needed at that moment. As a rule of thumb, always make sure to tailor your solutions to solve the brand’s immediate pain points.

2. Underestimating Risk Aversion

For sports brands, risk is the enemy. They’re not just safeguarding their operations, they’re protecting their reputation, and specifically the decision maker’s job security. To an innovation or implementation manager, a startup can seem like a risky bet. The uncertainty, the quality of deliverables and much more. So it’s on you to make your offering as risk-free as possible. Show how your no-brainer pilot programs can eliminate any potential risks. If you ease their worries, you’ll gain their trust and a path forward.

3. Missing the Revenue and ROI Angle

Let’s get real, sports organizations need to see a clear path to financial impact if they are to consider and dedicate real resources towards your startup. If your solution is missing the mark on bottom line impact, i.e. doesn’t significantly cut costs, boost revenue, or demonstrate a solid return on investment (ROI), it’s unlikely to get much attention – if at all. The fastest way to securing deals is by demonstrating real value on a no-brainer execution, so make the business case crystal clear, showing them the numbers and making the financial benefits tangible.

Moving Forward: Attend a Dedicated Showcase Event for Sports Tech Startups

To help you take the next step in securing deals with Top Sports properties, I’m hosting the second edition of our dedicated AI & Tech Showcase Event for sports tech founders. The previous event was a huge success, with over 140 sports brands in attendance and selecting companies for pilots and commercial engagements. This is your chance to pitch your solution to top global sports brands, gain valuable exposure, and build momentum.

If you’re ready to make a significant impact,

apply here and don’t miss this opportunity to present your innovation to key decision-makers.