What Keeps Sports Leaders Awake at Night?

Read Time: 5 min.

What Keeps Sports Leaders Awake at Night?

Ever found yourself staring at the ceiling at 3 AM…

Pondering over the future impact of Innovation on {company name}?   Well… You’re not alone.

Through my meeting with 100+ sports leaders, I’ve got a glimpse into the main reasons for these sleepless nights and what we can do about it.

Let’s dive into this – are you ready? 

“Do I own a Tangible Innovation Strategy?

It’s not all about what happens on the field. Behind the scenes, there’s a constant battle in fan engagement, player performance, and squeezing the most out of every dollar.

Use case – The Dallas Cowboys are setting the pace with advanced analytics and fan engagement platforms.

A question I would ask myself – How do I upgrade my sport property into a digital property?

Integrity vs Engagement

Sports Clubs, leagues and federations are walking a tightrope. How do you keep traditions alive while attracting the TikTok and Twitch crowd?

Are you losing ground with the Gen Z and Alfa?

Use case: The NBA’s diving into e-sports and influencer marketing, but it’s a delicate balance.

A question, I would ask myself: How do I build a meaningful community for my fans, which is a digital Asset, without giving up platform ownership to Facebook and Google etc?

“How do I overcome key obstacles in my venue experience?”

Sometimes the sports venues are the last place where fans are treated as valued customers, slow entrance, long queues for the F&B and toilets, you know what I mean.

Use case: Take the Mercedes-Benz Stadium – it’s a marvel of technology and sustainability. But staying ahead with such tech and ensuring fan safety without breaking the bank? That’s a tall order.

A question I would ask myself – Powerful and bold exercise could be here, is to ask my team to rank our venue experience from 1 to 5 in terms of its performance in the following key areas: Digital Integration, Personalization, Sustainability, Safety and Accessibility, and Innovation and Future Readiness?

“How will I not stay behind the AI Revolution?”

Let me invite you to consider – AI is not a trend, it will not go away. Actually, it could be your best player off the field. It’s not just hype; it’s about finding those AI solutions that can make an impact right now.

‏Use case: 5 New AI Solutions – That Can Generate Revenue NOW!

What’s now? What is Our role?

When I was in my late 20’s as a young founder in London on my mentor told me this:

“If you feel you are alone – please consider you are not working as a team!”

I believe that specially now, we should work together, and our role is to bridge the gap of innovation.

Looking forward to turning those sleepless nights into dreams of innovation and success.

With love for sports and innovation


We are helping over 100 Sports Properties to increase revenue and reduce costs through innovation – Feel free to ask me how


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