UFC Enhances Global Content Strategy with Grabyo for Live and VOD Productions

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Exploring UFC’s Shift to Agile Digital Broadcasting with Grabyo for Enhanced Fan Experiences Worldwide

The Ultimate Fighting Championship (UFC) has set a gold standard in delivering high-octane mixed martial arts action to its global fanbase. With an estimated 350 million+ enthusiasts worldwide, the UFC’s challenge was to evolve its content strategy to meet the insatiable demand for both live and on-demand (VOD) content across every conceivable platform, ensuring fans receive a rich and unique viewing experience.

The Challenge

As a global brand synonymous with innovation, the UFC faced the dual challenge of producing high volumes of content rapidly for multiple markets while maintaining a personal connection with fans. The brand’s commitment to pushing the boundaries of event coverage and fan access necessitated a suite of tools that would allow the digital team to scale video content production efficiently and cost-effectively, without the need for extensive investment in production hardware and personnel.

The Solution

The UFC turned to Grabyo’s comprehensive suite of services, including Grabyo Studio and Editor for live clipping, video editing, and publishing, as well as Grabyo Producer for live production and broadcasting. Leveraging AWS architecture and services like Amazon EC2, AWS Elemental MediaConvert, and more, Grabyo provided the UFC with an agile, flexible, and reliable workflow for digital fight night coverage. This included the introduction of “Quick Hits,” a live video format offering raw and unfiltered access to fighters and talent from various locations, enhancing the fan experience with immersive video content.


Grabyo’s end-to-end live and VOD production tools streamlined UFC’s video workflows, enabling the optimization and rapid delivery of content in various formats suitable for each social platform. Grabyo Producer, in particular, facilitated the production of live shows with minimal equipment, revolutionizing the way UFC creates and distributes its content.

Benefits for UFC

  • Streamlined Workflows: Enhanced efficiency in content production and distribution.
  • Cost-Effectiveness: Reduced need for extensive production equipment and personnel.
  • Multi-Platform Strategy: Enabled a cohesive content strategy across YouTube, TikTok, Instagram, Twitter, and Facebook.
  • Innovation in Production: Ability to produce high-quality content with minimal equipment, exemplified by the “Quick Hits” series.

Benefits for the Fans

  • Enhanced Access: Unprecedented behind-the-scenes access to fighters and events.
  • Richer Content: A diverse array of live and VOD content available across platforms.
  • Personalized Experience: Content tailored to meet the preferences of fans in different regions.


The collaboration between UFC and Grabyo epitomizes the future of sports entertainment, where technological innovation meets fan engagement. By adopting Grabyo’s advanced production and distribution tools, UFC has not only optimized its content strategy but also succeeded in bringing fans closer to the action than ever before, setting a new benchmark for digital content in the sports industry.

About UFC

The Ultimate Fighting Championship (UFC) is a premier global mixed martial arts organization known for delivering intense action and high-profile athlete matchups to a vast audience worldwide.

About Grabyo

Grabyo, a HYPE startup, is a leading cloud-based video production, editing, and distribution platform designed to empower broadcasters and content creators in delivering high-quality video content to their audiences across various digital platforms.

About HYPE Sports Innovation:

Founded in 2015, HYPE Sports Innovation is the largest global ecosystem for SportsTech helping over 100 teams, leagues, and federations to increase revenue and reduce costs through innovation. HYPE has the largest equity holding portfolio of Sports Tech startups to date, successfully generated hundreds of business engagements and deals through its ecosystem. HYPE has vetted 3500+ SportsTech startups.

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