The World’s Most Innovative Sports Brands*?

The World’s Most Innovative Sports Brands*? 400 startups voted!

Find out which brands are setting the standard in technology, fan engagement, broadcasting, performance, and more, and some of the upcoming trends for 2025.

In an industry where agility and innovation drive success, few voices are as valuable as those of the visionaries building the next generation of sports tech solutions. Same as last year, HYPE Sports Innovation has launched again its annual Industry innovation survey, gathering insights from over 400 sports startups, to identify the most innovative sports properties and brands across six key segments. 

The results showcase a leaderboard of the most forward-thinking brands in sports – as well as – offer a roadmap to the trends that will shape the industry in 2025. Here’s a look at the top names in sports innovation today and what’s fueling their success.

1. Media & Broadcasting: The Digital Trailblazers

Top Brands:

• DAZN
• Sky Sports
• CBS Sports

Trends to Watch in 2025
As augmented reality (AR) and virtual reality (VR) continue to evolve, they’ll bring new levels of immersion to sports broadcasting. AI-driven personalized content is also on the rise, with companies like CBS and Sky Sports embracing digital transformation, creating opportunities for tech-driven startups that specialize in fan engagement.

2. Teams & Clubs: Champions of Fan Experience

TOP Teams:

• Boston Red Sox
• Liverpool FC
• Orlando Magic

Trend to Watch in 2025
With blockchain-enabled fan tokens and NFTs gaining popularity, fans will be able to own unique digital assets that deepen their connection to their favorite teams. Data analytics will further personalize engagement, enhancing loyalty and fan experience on an unprecedented level.

3. Federations: Setting the Global Standard

TOP Federations:

• Premier League
• FIFA
• US Soccer Federation

Trend to Watch in 2025
Federations are expected to adopt eco-friendly initiatives and AI-enhanced officiating to improve match accuracy and fairness. This shift toward sustainable practices will influence leagues worldwide, positioning federations as leaders in corporate responsibility.

4. Global Sports Brands: Innovators in Merchandise and Technology

TOP Brands:

• Fanatics 
• Sony Sport
• Cisco

Trend to Watch in 2025
Blockchain-powered digital collectibles and 3D printing for custom sports gear are expected to dominate this segment, meeting the demand for personalization among today’s sports enthusiasts.

5. Sports & Sporting Goods: Champions of Sustainable Innovation

TOP Brands:

• Adidas 
• Puma
• Decathlon

Trend to Watch in 2025
Sporting goods brands are expected to focus on biodegradable materials and circular economy models. Personalized, 3D-printed gear will likely become mainstream, bringing sustainability and performance to the forefront of consumer choice.

6. Gaming & Sports Betting: Capturing the Youth Market

TOP Brands:

• DraftKings
• 888

Trend to Watch in 2025
As esports and sports betting converge, real-time wagering will redefine fan engagement, offering an interactive experience. VR in esports also promises to transform virtual sports engagement, appealing especially to tech-savvy fans.

Key Takeaways and Future Insights

This survey offers a valuable roadmap to sports innovation, providing insights into how digital engagement, fan-centric experiences, and sustainable practices are transforming sports properties worldwide. Startups and sports brands can draw three key lessons from these industry leaders:

• Fan Engagement is King: From DAZN’s innovative streaming integration to the Boston Red Sox’s city-inspired merchandise, the leading brands prioritize fan-first experiences that go beyond the field. By leveraging data for hyper-personalization, they’re setting the standard for loyalty and engagement in the sports industry.
• Sustainability Drives Brand Loyalty: In an age where eco-consciousness matters, brands like Adidas are proving that sustainability can be a major selling point, especially among younger audiences.
• Embrace the Power of Tech and AI: Whether it’s AI-powered betting or digital twin technology that immerses fans in the game, brands that embrace cutting-edge technology are securing their position in a fast-evolving market.

As we look to 2025, these trends will only grow stronger. For sports brands, startups, and industry insiders, the message is clear: prioritize innovation, sustainability, and fan-focused experiences. The leaders from this survey are paving the way – who will follow?* Selected out of HYPE’S Ecosystem sports brands.

Interested in meeting TOP AI & SportsTech Startups? Click Here (Last seats available).