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The Rise of Club-Owned OTT Channels:

The Golden Opportunity for Media & Broadcasting Startups – 3 Min Read

The Rise of Club-Owned OTT Channels:


The knock Out Stages of OTT for Clubs and Federations

Key Points for Startups:

  • Leverage a Growing Niche: 70% of premier league teams have their own OTT channel, joining big leagues like the NBA, NFL, MLB, UFC and more. Startups can capitalize on this emerging niche, offering innovative solutions and services tailored to the OTT channel boom.
  • Direct Fan Interaction: Clubs are bypassing traditional broadcasters to engage directly with fans in real-time. Startups can provide tools and technologies that enhance this direct interaction, helping clubs build stronger fan connections and loyalty.
  • 8 Focus Areas for Startups: A list of 8 focus areas startups can address to leverage the OTT opportunity.

Reading time: 6 minutes.

The Shift to Club-Owned OTT Channels:

OTT opportunity for sports clubs

In the ever-evolving landscape of sports and entertainment, there’s a new player in town that’s changing the game: Club-Owned Over-The-Top (OTT) Channels. In this blog post, we’ll explore why sports clubs are venturing into the world of OTT channels and how startups can leverage this exciting opportunity to transform the sports media industry.

In recent years, we’ve witnessed a significant shift in how sports content is delivered to fans. Traditional broadcasting has given way to digital platforms, with sports clubs taking the lead by launching their own OTT channels. But why this shift, and what benefits does it offer for the brands?

1. Direct Fan Engagement: 

Club-owned OTT channels provide sports organizations with a direct line to their fans. By bypassing traditional broadcasters, clubs can engage with their audience in real-time, fostering a stronger sense of community and loyalty.

2. Monetization Opportunities: 

OTT channels allow clubs to monetize their content directly. Through subscription plans, pay-per-view events, and advertising, clubs can generate revenue while retaining control over their content.

3. Data Insights: 

Clubs gain valuable insights into fan behavior, preferences, and viewing habits through OTT platforms. This data is a goldmine for clubs looking to tailor their content and marketing strategies to better serve their audience.

The Startup’s Golden Opportunity:

A sports fan watching the future of OTT at home

Now that we’ve explored why clubs are diving into the OTT world, let’s delve into 8 areas that startups can seize this golden opportunity:

1. Content Aggregation and Discovery Platforms:

Startup companies can develop platforms that aggregate content from various club-owned OTT channels. Think of it as a one-stop-shop for sports fans. Such platforms can offer personalized recommendations, making it easier for fans to discover and enjoy content from their favorite clubs.

2. Fan Engagement Solutions:

Startups can create innovative solutions to enhance fan engagement on club-owned OTT channels. Interactive features, live chat, gamification elements, and social media integrations can make the viewing experience more immersive and social. These solutions can help clubs keep fans engaged even when there are no live matches.

3. Data Analytics Tools:

As clubs collect vast amounts of data from their OTT platforms, startups can develop advanced analytics tools that help clubs extract actionable insights. Predictive analytics, viewer behavior analysis, and targeted advertising solutions can empower clubs to make data-driven decisions and monetize their content effectively.

4. Virtual Reality (VR) and Augmented Reality (AR) Experiences:

The integration of VR and AR into club-owned OTT channels can offer fans a truly immersive experience. Startups can develop VR/AR solutions that allow fans to virtually attend matches, explore stadiums, or even interact with players and coaches in real-time.

5. Monetization Strategies:

Help clubs maximize their revenue potential. Develop solutions for dynamic pricing, advertising optimization, and membership models. Consider creating partnerships with clubs to help them implement effective monetization strategies.

6. Content Creation and Production Tools:

Facilitate content creation for clubs with user-friendly tools and platforms. From live-streaming solutions to video editing software, startups can empower clubs to produce high-quality content efficiently and cost-effectively.

7. Fan-Generated Content Platforms:

Encourage fan participation by building platforms where fans can create and share their own content related to their favorite clubs. This user-generated content can complement the official content produced by clubs and enhance the overall fan experience.

8. Internationalization Services:

Help clubs overcome language and localization barriers by providing services for translating and adapting content for global audiences. Assist clubs in expanding their reach to international markets.


The emergence of club-owned OTT channels represents a revolutionary shift in the sports media industry. Clubs are now in direct control of their content and fan engagement, creating exciting opportunities for startups. As the sports world continues to evolve, startups that innovate and collaborate with clubs can become key players in shaping the future of sports entertainment.

So, if you’re a sports tech startup looking to make a significant impact, the time is now. Dive into the world of club-owned OTT channels, and be part of the transformation that’s redefining how fans experience sports and entertainment.

Apply Here to join our sports media & broadcasting program and present your solution to the decision-makers.

Stay tuned for more,

Amir Raveh HYPE S.I


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