The Old Sponsorship Model is Broken—MyFavorito Is Radically Changing the Game

The Old Sponsorship Model is Broken—MyFavorito Is Radically Changing the Game

Traditional sports sponsorship is outdated, costly, and disconnected from fans. While brands invest over $350 billion annually in digital advertising, sponsorship remains an afterthought. Why? Because businesses demand real, measurable ROI—more customers, higher sales, faster growth. Yet, sponsorship impact is nearly impossible to track, leaving countless teams—especially at the grassroots and lower-league levels—fighting for survival. 

At the same time, fans are passionately engaged but lack a direct way to financially support their favorite teams.

Recognized as a HYPE Sports Innovation TOP 10 SportsTech Startup, MyFavorito leads a radical game change by making sponsorship performance-based, scalable, measurable, and most importantly fan-powered.

MyFavorito’s “Fan-Powered Sponsorship Platform” enables brands to transform sponsorship into a core driver of marketing and sales. Brands can now sponsor thousands of clubs at once—directly funding the teams their customers love with every purchase, every interaction, every engagement. The result? Real growth, instant ROI, and new, reliable and significant revenue streams for clubs. 

Fans decide. Brands activate. Clubs and Teams win.

The Challenge: Unlocking a Massive Untapped Fanbase for Sponsorship

💰 Clubs & Teams Need New Revenue Streams – Traditional sponsorship models favor elite clubs, leaving smaller teams underfunded.

🏟️ Brands Struggle to Measure ROI – Many sponsors don’t know if their investments truly impact fan engagement or drive business growth.

⚽ Fans Want to Support Their Teams – But beyond buying tickets and merchandise, there’s no seamless way for fans to contribute financially through their daily activities.

🚀 MyFavorito Solves It by Connecting Fans, Brands & Clubs Like Never Before!

MyFavorito’s Game-Changing Solution: Sponsorship That Works for Everyone

MyFavorito creates a win-win-win model that benefits clubs, fans, and brands alike.

1. Turning Everyday Purchases and Meaningful Activities Into Sponsorship

• Fans can support their favorite teams simply by shopping at participating brands and businesses or by watching promotional videos, reading news, answer polls and surveys and much, much more
• Every purchase and activity directly generates revenue for the team
• Clubs gain new, recurring income streams—not just from traditional sponsorships but from everyday transactions.

2. Activating Large Untapped Fanbases

• Instead of relying on a few high-paying sponsors, MyFavorito engages thousands or millions of fans to generate revenue at scale.
• Fans finally have a direct and easy way to financially support their favorite club, beyond tickets and merchandise.
• Every fan interaction = Real revenue for clubs.
• Top clubs reward their fans with loyalty points whenever they make (not donate) money for the club. Points can be used for attractive rewards, money-can’t-buy experiences, instant prize draws and vouchers and discounts from sponsors.
  

3. Brands & Sponsors Get Real, Measurable ROI

• Businesses can supercharge their own sponsorship program and add an emotional driver: “Shop with us, because we sponsor your favorite sports club”. 
• Brands get immediate ROI: more customers, more sales, more loyalty, more growth
• Instead of passive sponsorships (such as ads in stadium and on jerseys) brands become directly linked to fan spending.
• Data-driven insights show exactly how fan engagement translates into revenue growth for sponsors.

The Impact of MyFavorito on the Sports Industry

🔹 For Clubs & Teams:
✅ Unlock new, infinite, 24/7 revenue streams from fan-driven transactions.

✅ Attract new sponsors that are not interested in traditional sponsorship options.
✅ Target larger marketing and sales budgets of businesses that typically go to Ad-tech (Google, Meta, Tiktok, …)
✅ Reduce dependency on traditional sponsorship models.
✅ Activate millions of fans, not just a handful of corporate sponsors.

🔹 For Brands & Sponsors:
📊 Support the clubs that your customers love, instead of supporting only a few clubs you’re your marketing department selected (based on arbitrary parameters).
📊 Immediate ROI and measurable results from real-time fan transactions.
🎯 Hyper-targeted sponsorship opportunities that directly link brand investment to fan engagement.
📢 Built-in loyalty and customer acquisition from passionate sports fans.

🔹 For Fans:
⚡ Support their club through everyday purchases and activities.
🛒 Shop as usual—but make a real financial impact on their favorite teams.
💰 No extra cost—just a smarter way to give back to their club.

⚡ Collect points, get attractive rewards and prizes

Why MyFavorito is a HYPE Sports Innovation TOP 10 Startup

At HYPE Sports Innovation, we celebrate startups that are disrupting the industry and driving real change.

MyFavorito is doing exactly that—by game-changing sponsorship and unlocking the true financial power of fans.

💡 The future of sponsorship is here, and it’s fan-powered.

🚀 Are you ready to activate your fanbase like never before?

Sports Tech Founder? Looking to Scale Your Business with the Biggest Brands in the Sports Industry?

Apply Now to Showcase Your Solution to Global Sports Brands and Generate Meaningful Business.