The New Wave of Sports Intelligence & Performance

The New Wave of Sports Intelligence & Performance

In every corner of the sports world, from the locker room to the boardroom, the question is no longer if AI will change the game, but how fast. At HYPE Sports Innovation, our mission has always been to identify and accelerate those rare technologies that don’t just predict the future of sports, but build it.
This month, we welcome new entrants to our TOP 10 SportsTech Program, each harnessing AI to redefine performance, fan connection, and commercial growth.

A first look at the startups changing the game in sports performance and business.

Rival | Where Your Fans Play (https://www.rivalx.com/)

Rival is a white-labeled fan engagement platform built for sports leagues, teams, and brands. Their technology powers interactive gaming communities that are fully branded, fully owned, and require zero technical lift.

They work with some of the best in the industry, including the New York Giants, Detroit Pistons, Aston Villa, and New Balance, to transform the way sports properties and brands engage with young consumers by bringing gaming, data, and community together into one connected experience.

• Builds ownable gaming hubs for leagues, teams, and brands
• Captures zero- and first-party fan data through on-platform play
• Translates time spent with your brand into measurable marketing impact
• Unlocks new revenue through fresh digital surface areas and sponsorship activations

Why it matters:

Rival meets fans where they are spending their time, playing games, and gives partners an authentic tool to connect with them while they do. In an era where attention is the new currency, Rival helps rights-holders own their engagement distribution channels, not rent it.

Moonshot AI | Optimization That Thinks Like a Fan (https://moonshot-ai.com/)

Transform every digital touchpoint into a real-time, adaptive fan experience.

Moonshot AI brings the power of generative AI and continuous experimentation to the world of sports, helping clubs, leagues, and teams deliver personalized, high-performing digital experiences automatically.

• Learns from every fan interaction. Moonshot’s AI constantly tests, adapts, and evolves websites, apps, and campaigns based on live fan behavior.
• Automates growth and engagement. From ticket sales to merchandise to content recommendations – Moonshot runs and optimizes experiments without the need for manual design, analysis, or development work.
• Personalizes at scale. Tailor digital journeys, highlight reels, and offers that feel one-to-one, whether a fan is in Madrid, Miami, or Mumbai.
• Connects data and creativity. Turn fan data into action — blending insight, storytelling, and performance in every touchpoint.

Why it matters:
Most sports organizations still market to fans as a crowd. Moonshot AI changes that.
Its adaptive system understands context, from team loyalty and regional trends to past interactions, and automatically creates experiences that feel personal, relevant, and dynamic.

The result?
Higher engagement. Deeper loyalty. Smarter monetization.
All powered by AI that never stops learning.

Pace Sports – Turning a single day event into a 100 days race journey (https://pacesports.app)

Pace Sports reimagines the endurance event industry by connecting race participants, organizers, and brands through a fully integrated, data-driven platform.

• All-in-one platform for event registration, results, communication and community.
• Builds active performance and social communities around every event.
• Engages athletes with personalized content from signup to race day.
• Unlocks new revenue streams for brands through contextual marketing and data-led activations.

Why it matters:
Endurance events have long lacked the digital tools and commercial models seen in other professional sports. Pace Sports is changing that, transforming the race journey into a continuous, connected experience. Every registration becomes a data point. Every race becomes a platform for meaningful brand storytelling. And every athlete becomes part of a vibrant, monetizable community; before, during, and after race day.

Onescrin | Elite Performance, Made Accessible (https://www.onescrin.com/)

Onescrin uses computer vision and AI to democratize biomechanics, bringing elite-level motion analysis to any athlete with a smartphone.

• Captures and analyzes movement using camera-based AI.
• Delivers instant insights and personalized training plans.
• Tracks progress, recovery, and injury-risk metrics remotely.
• Scales performance analytics across teams, academies, and federations.

Why it matters: High-performance analysis has traditionally been locked behind expensive labs and specialized hardware. Onescrin breaks that barrier. By turning every phone into a biomechanics lab, it allows clubs, coaches, and athletes at all levels to track form, prevent injuries, and optimize performance, with accuracy that was once only available to elite teams. This isn’t just innovation; it’s access, empowerment, and scalability rolled into one

Bottom Line: From Vision to Real-World Impact

These four startups are united by a shared philosophy: AI in sports must deliver real outcomes, measurable, scalable, and human-centered. From redefining fan engagement to revolutionizing athlete analytics, they represent the kind of technologies that don’t just promise transformation, they prove it. Through HYPE’s TOP 10 Program, each of them will fast-track pilots with global sports organizations, turning potential into tangible business impact.

Because the future of sports innovation isn’t coming, it’s already here