The 10x “Agency” Shift: How to Break Free & Redefine Your Future

Est 3 Min Read

By Amir Raveh

February 27, 2025

The 10x “Agency” Shift: How to Break Free & Redefine Your Future

A few days ago, I came across a question I haven’t been able to shake. It wasn’t a long, complex philosophical inquiry. In fact, it was just one sentence. But something about it hit me hard.

The person who shared it? Marc Andreessen – one of the world’s most influential venture capitalists. A guy who has built billion-dollar companies and shaped the internet as we know it.

Even he couldn’t get this question out of his head. He said it occupied his thoughts so much that he made it his desktop background. And that got me thinking. Because if someone like him, who has seen and done it all, can’t stop thinking about this, there’s probably something really powerful here.

So what was the question?

“What would you do if you had 10x more agency?”

That’s it. That’s the whole thing.

And if you’re anything like me, the first thing you might ask is:

What Does ‘Agency’ Even Mean?

I had a general idea – I’d heard the word before in business, psychology, and AI discussions. But I never really stopped to think about its deeper meaning.

So, I looked it up. And here’s what I found:

Agency is your ability to control your own destiny. It’s about influence, independence, and the power to shape your environment.

If you had 10x more agency, you’d have:

More independence in making decisions that shape your life.
More freedom to move between industries, opportunities, and ventures.
More impact on your immediate surroundings and the world at large.

That’s when the real question hit me:

If I had 10x more agency, how would my life look? What would I actually do?

And that question stuck with me.

What Would You Do with 10x More Power to Influence?

This isn’t just a theoretical thought experiment. We’re entering an era where artificial intelligence isn’t just a tool – it’s a multiplier. It’s like suddenly being given superpowers.

Think about it:

You now have access to an AI assistant that’s as intelligent as the smartest humans alive, available 24/7, asking you one simple question:

“How can I help you?”

That makes Andreessen’s question even more unavoidable.

If you had 10x more agency – 10x more power to shape your life, your business, your industry – what would you do?

And here’s why this question is so tricky:

It forces you to confront the limitations you think you have.

Breaking Free from the “Flea Jar”

Scientists once did an experiment with fleas that taught me something fascinating about human potential. They placed fleas in a jar and sealed it with a lid. At first, the fleas jumped enthusiastically, trying desperately to escape. But after repeatedly hitting the lid, they adjusted their jump height, learning exactly how high they could jump without hitting the ceiling. Then came the twist: When scientists finally removed the lid, the fleas still didn’t jump out. Even though the barrier was gone, they had learned to limit themselves.

Humans, unfortunately, behave exactly the same way. At some point, each of us hits an invisible ceiling – be it in our career, our business, our personal lives, or even our industry. After hitting that ceiling a few times, we learn to accept it as permanent.

But what if it’s not? What if those barriers no longer exist – what if the ceiling was removed a long time ago, and we simply haven’t noticed?

What if you had 10x more agency – and all that’s stopping you from reaching the next level is the belief that you can’t?

How Much Power Do You Actually Have?

I tested this idea in a way that felt natural, I asked ChatGPT:

“If I had 10x more agency, what would you recommend I do?”

And the answer I got was fascinating.

Here’s what it said:

Create a new category instead of competing in an existing one.
- Don’t just play the game, change the game itself.
- Instead of being one of many, redefine the field.
Combine investment with consulting.
- Don’t just advise, own a stake in the outcome.
- Build a system where your success is directly tied to the impact you create.
Build systems that generate impact without you.
- Scale your influence by creating networks, frameworks, or platforms that continue to operate even when you step away.

This hit home for me personally – because at HYPE, we’ve always been about building growth engines for major sports brands and companies. But maybe we’ve been thinking too small. Maybe we should be asking ourselves if we can redefine our model, invest not just our time but our expertise and resources, creating impact at a scale we never imagined possible.

Applying This to Sports & Business Innovation

Now, let’s make this personal. Imagine you’re a VP at a major sports brand reading this.

If you had 10x more agency, how would you use it?

Would you push for real innovation instead of playing it safe?
Would you challenge outdated revenue models in sports?
Would you break away and build something completely new?

Look at what’s happening in sports right now:

Personalization is revolutionizing fan engagement. AI-driven platforms are tailoring experiences for each fan, boosting engagement and loyalty. This isn’t just theory – teams and leagues using personalized content, offers, and interactive experiences are seeing 10x revenue growth compared to traditional, one-size-fits-all approaches.
Advertising in streaming and OTT is being completely redefined. With AI, brands can now serve hyper-targeted ads based on viewer behavior, maximizing sponsorship value and unlocking new monetization streams. Sports properties that embrace AI-driven advertising in their digital ecosystems are seeing unprecedented revenue growth.
AI is dramatically cutting costs in operations. Ticketing call centers that once employed 20+ people are now being replaced by AI-driven chatbots and virtual assistants that handle sales and customer service at a fraction of the cost – and at higher efficiency. Major U.S. sports teams have already adopted AI for fan inquiries, ticketing, and memberships, significantly reducing overhead.

The window of opportunity is open. You have the chance to leap higher than ever before.

The Ultimate Question: What Are You Going to Do Right Now?

Here’s the reality:

The window won’t stay open forever.

Technology is shifting fast. Those who embrace their agency now will be the ones shaping the future. Those who hesitate will find themselves on the sidelines, watching others redefine the game.

So the real question isn’t just:

“What would you do if you had 10x more agency?”

It’s:

“What are you going to do about it – right now?”

Amir Raveh

CEO – HYPE Sports Innovation

Final Thought:
This is more than just a mindset shift. It’s a call to action for leaders in sports, business, and beyond. If you’re reading this, you’ve got a chance to take control, redefine your future, and leap higher than you’ve ever dared to jump.

The lid is off the jar.

10x Solutions in Sports?

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The 10x “Agency” Shift: How to Break Free & Redefine Your Future