SportsTech Investment Recap – July 20th

PepsiCo® forges global partnership with EA SPORTS FC™ to help deliver fan-first future of football

PepsiCo and EA Sports FC have formed a global partnership to prioritize fan experiences. The collaboration aims to enhance engagement through unique activations, digital content, and immersive experiences, combining the strengths of both brands in delivering innovative and inclusive fan-first initiatives.

Who Could Buy A Piece of ESPN? Here Are Seven Candidates

This article discusses potential buyers for a stake in ESPN, highlighting seven candidates. It explores companies like Amazon, Apple, Disney, DAZN, Google, Liberty Media, and Tencent as potential investors in the sports media giant ESPN.

With Close to 300 Startups, $248M in Investments, Sports-tech Is Shaping up as a Promising Industry in the Balkans

The sports tech industry in the Balkans is gaining momentum with nearly 300 startups and $248 million in investments. This article highlights the region’s promising growth in sports technology, emphasizing its potential to become a significant player in the global sports tech market.

Crowdfunding Venture Tees Up Fresh Way To Stake Promising Golfers

Crowdfunding platform called “Venture” aims to support promising golfers. It explores how Venture allows fans and investors to financially back talented golfers in exchange for a share of their future earnings, potentially disrupting traditional sponsorship models in the golf industry.

Crypto companies spend millions on sponsoring sports clubs – Is the investment worth it?

The trend of cryptocurrency companies show investing heavily in sports club sponsorships. It questions the effectiveness and long-term value of such investments, considering the volatility of the cryptocurrency market and potential challenges in measuring the return on investment for these sponsorships.

Resources ‘pouring into’ women’s sports ahead of 2023 World Cup, USWNT players say

There is an increased interest and investment in women’s sports, particularly in the wake of the 2023 Women’s World Cup. This read highlights the growing financial support for women’s professional and college sports, indicating a positive shift towards greater recognition and opportunities for female athletes