Man United’s Innovative Back-of-Shirt Sponsorship Approach

Man United’s Innovative Back-of-Shirt Sponsorship Approach

Manchester United has made a significant move by securing a competitive back-of-shirt sponsor for the first time in history. Thier innovative approach will allow their sponsors logo to be present in WSL matches, academy games, and men’s FA Cup and Carabao Cup fixtures. 

This new deal represents a shift in sponsorship strategy, aiming to leverage the high visibility of the club’s jerseys to attract substantial commercial partnerships.

5 Key Lessons for Sports Properties:

1. New Sponsorship Opportunities: Manchester United’s introduction of a back-of-shirt sponsor demonstrates the importance of identifying new sponsorship avenues. Sports properties should continuously seek innovative ways to maximize the visibility and commercial potential of their assets.
2. Leverage Technology Brands: Partnering with a well-known technology brand like Snapdragon shows the value of aligning with established companies. This can enhance brand credibility and attract a broader audience.
3. Strategic Financial Growth: Securing lucrative sponsorship deals is essential for financial stability and growth. Sports properties should focus on building partnerships that offer substantial revenue to support their broader strategic goals.
4. Brand Synergy and Market Expansion: The Manchester United-Snapdragon deal underscores the importance of selecting partners that align with your brand’s values and goals. Effective sponsorships can amplify both brands’ market reach and engagement, creating a mutually beneficial relationship.
5. Diversify Commercial Portfolios: To ensure long-term financial health, sports properties should diversify their commercial partnerships. Expanding the range of sponsors and exploring different types of sponsorship deals can provide more stable and varied revenue streams.

The Innovative Approach:

Manchester United’s pioneering back-of-shirt sponsorship with Snapdragon marks a new era in sports sponsorship, reflecting the club’s innovative approach to commercial partnerships. This deal not only promises financial benefits but also strengthens the club’s brand on a global scale.

The future of sports is here, and it’s brimming with potential.

Stay tuned for more,

Amir Raveh HYPE S.I

To understand how your sports property can leverage similar opportunities, we have created the Ultimate Guide for SportsTech, featuring 24 proven case studies of sports properties (10 AI ones!) and a proven roadmap to help you increase your ROI and reduce costs.