How a Startup’s Innovative Approach to Fan Engagement is Redefining the Viewing Experience for Linear Broadcasts.

In this case study, we delve into how Disney Star leveraged FanPlay IoT to revolutionize the viewing experience during the ICC Men’s T20 World Cup. By integrating this innovative technology, Disney Star was able to capture and broadcast the emotions of fans in real-time, adding a new layer of engagement to one of cricket’s most exhilarating tournaments. This approach not only enhanced the excitement for viewers at home but also demonstrated the potential of interactive broadcasting in capturing the high-energy atmosphere of T20 cricket. The implementation during the ICC Men’s T20 World Cup served as a significant testament to the technology’s effectiveness in engaging a global audience and enriching the fan experience, showcasing a successful blend of traditional broadcasting and cutting-edge innovation.

The Brand’s Challenges:

• Enhance the fan experience for viewers of linear broadcasts, particularly in the context of live sports events.
• To Make the viewing experience on traditional TV platforms as engaging and interactive as digital or Over-The-Top (OTT) platforms.

The Solution:

FanPlay IoT, revolutionizes the viewing experience by capturing and live telecasting fans’ emotions during games. This innovative approach uses Internet of Things (IoT) technology to gauge and display real-time emotional responses from fans, seamlessly integrating these reactions into the live broadcast. By doing so, FanPlay IoT creates a dynamic and interactive viewing experience, where the excitement and passion of the fans become a central part of the live sports narrative, effectively narrowing the emotional distance between the stadium and the living room.

Results & Outcomes

• Real-time Capture of Fan Emotions: The technology successfully captured the heartbeats and emotions of fans during live games, adding a new layer of engagement to the broadcast.
• Engagement of a Broad Fan Base: The initiative reached out to at least 100 fans, ensuring a wide range of emotions and reactions were integrated into the live experience, enhancing the communal aspect of sports viewing.
• Scalable Fan Engagement Model: The use of camera-based technology proved to be an effective and scalable model for fan engagement, demonstrating the potential for broader application across various live events.

Benefits for the Fans

• Enhanced Viewing Experience: Fans enjoyed a more immersive and engaging viewing experience, feeling a stronger connection to the live game action through the real-time display of their and other fans’ emotions.
• Increased Participation: Fans became active participants in the broadcast rather than passive viewers, with their reactions directly influencing the live telecast and creating a sense of community and shared excitement.
• Incentivized Engagement: The program likely offered incentives for participation, making the experience not just more interactive but also rewarding for fans who engaged with the technology.
• Sense of Presence: The real-time emotion capture and display technology helped replicate the atmosphere of being in the stadium, reducing the gap between watching at home and being among the crowd at the event.

Benefits for the Brand

• Viewer Engagement: Made broadcasts more interactive, keeping viewers more engaged.
• Content Innovation: Distinguished Disney Star’s offerings with cutting-edge broadcasting technology.
• Attractive to Advertisers and Sponsors: The engaging nature of broadcasts could draw in more advertisers, boosting revenue.
• Audience Insights: Offers valuable data on viewer preferences, allowing for better content tailoring.
• Fan Loyalty: Enhanced viewing experiences could increase viewer loyalty and attract new audiences.

About Disney Star

Disney Star, a leading name in the media and entertainment industry and HYPE GVA Partner, represents a fusion of compelling content, cutting-edge technology, and widespread reach. Known for its diverse portfolio that includes television broadcasting, streaming, and digital media, Disney Star has established itself as a powerhouse in delivering high-quality entertainment and sports content across a global platform. With a focus on innovation and viewer engagement, Disney Star continually seeks to redefine the viewing experience, leveraging its vast network to bring stories to life and connect with audiences in meaningful ways.

About FanPlay IoT

FanPlay IoT is a pioneering platform that leverages Internet of Things (IoT) technology to revolutionize the way fans engage with live sports and entertainment. By integrating real-time data analytics with user engagement, FanPlay IoT offers a unique solution that enhances the viewer experience, making it more interactive and immersive. The platform’s ability to capture and analyze fan emotions and reactions during live events bridges the gap between the audience and the action, creating a connected and dynamic viewing ecosystem. With its innovative approach, FanPlay IoT is setting new standards for fan engagement in the digital era.

About HYPE Sports Innovation:

Founded in 2015, HYPE Sports Innovation is the largest global ecosystem for SportsTech helping over 100 teams, leagues, and federations to increase revenue and reduce costs through innovation. HYPE has the largest equity holding portfolio of Sports Tech startups to date, successfully generated hundreds of business engagements and deals through its ecosystem. HYPE has vetted 3500+ SportsTech startups.

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