Hiway Media: Where Live Broadcasting Meets Smarter Content Operations

Hiway Media: Where Live Broadcasting Meets Smarter Content Operations

In today’s sports landscape, digital media is more than just live broadcasts. Sports organizations are content machines—creating highlights, press content, behind-the-scenes footage, social clips, interviews, archives, and more. But managing, monetizing, and distributing all of that across channels is no easy feat.

Based in Italy with a growing team across Austria, Barcelona, and beyond, Hiway Media is helping global sports organizations future-proof their media strategy.

With a cloud-first live production suite and its flagship PIVOT DXP, Hiway Media enables broadcasters and rightsholders to scale their media delivery and content management with precision, speed, and agility.

The Challenge: Outdated Broadcast Tech Meets Fragmented Content Workflows

📡 Live production is often hardware-heavy, manual, and cost-prohibitive.
📁 Internal teams juggle siloed systems for video, archives, social, OTT, and sponsor content.
📉 Valuable media assets are underutilized due to poor discoverability and disconnected workflows.

👉🏽 Hiway Media’s platform and PIVOT DXP solve both sides—streaming and content management—in one integrated solution.

Hiway Media’s End-to-End Media Innovation for Sports Organizations

👉🏽 1. Cloud-Native Sports Streaming & Live Production

☁️ Fully virtualized production infrastructure, eliminating the need for on-premise equipment.
⚡ Supports low-latency live streams and VOD delivery at scale.
📱 Optimized for all platforms—TV, OTT, mobile, social—with white-label options available.

👉🏽 2. PIVOT: The All-in-One Digital Experience Platform (DXP)

PIVOT is more than a CMS—it’s a centralized hub for digital content creation, distribution, and monetization.

🧠 Unified Media Management: Store, organize, tag, and retrieve all assets—from full matches to 15-second social clips.
🔗 System Integrator: PIVOT connects seamlessly with your existing tech stack (DAMs, CRMs, OTT platforms, social tools, etc.).
⚙️ Smart Automation: AI-driven metadata, auto-tagging, and recommendation engines for faster workflows.
👥 Cross-Team Collaboration: Media, marketing, commercial, and editorial teams all work in one platform, with controlled access and real-time updates.

📈 The result? Faster publishing, smarter content usage, and stronger ROI on every piece of content.

Global Reach, Local Expertise

Though headquartered in Italy, Hiway Media is built for a global sports industry, with a multicultural team spread across Europe and growing international partnerships. Their solutions support clients around the world, from national federations to major football leagues and OTT platforms looking to scale quickly and efficiently.

🌍 Think local, deliver global—Hiway Media empowers sports content to travel further, faster, and smarter.

Use Cases & Benefits

🔹 For Broadcasters & OTT Providers:
✅ Streamline live event delivery and lower infrastructure costs
✅ Add real-time ad insertions and dynamic overlays
✅ Launch white-label OTT apps and multi-language feeds

🔹 For Leagues, Clubs & Federations:
📊 Centralize all media in PIVOT and distribute faster to partners
🎯 Leverage content across marketing, partnerships, and social campaigns
🛠️ Connect all departments through one unified content engine

🔹 For Fans & Commercial Partners:
⚡ Better viewing experiences, personalized content, and global access
💰 Higher monetization through targeted ads and premium content delivery

Why Hiway Media Is a HYPE Sports Innovation TOP 10 Startup

At HYPE Sports Innovation, we identify and support the world’s most impactful startups driving transformation across sports.

Hiway Media has earned its place among the best by rethinking every layer of sports broadcasting and content operations. With a robust live production engine and the game-changing PIVOT DXP, they’re giving sports organizations the power to scale content with intelligence—and deliver digital experiences worthy of today’s fans.

🚀 Hiway Media is not just a tech partner—it’s the new standard for how sports media is produced, managed, and experienced.

Meet with HiWay Media at SportsPro LIVE:

Connect with Guillermo Marcó
Head of Business Development at HiWay Media
Attending Tuesday and Wednesday (29 & 30 April, 2025)

Learn More About Hiway Media:

🔗 Website: https://hiway.media/it
📢 Explore PIVOT and discover how to unify your content workflows, simplify production, and deliver outstanding digital experiences to global audiences.