DAZN Partners with Machina Sports to Deliver Real-Time Multilingual Fan Engagement

DAZN Partners with Machina Sports to Deliver Real-Time Multilingual Fan Engagement

Broadcasters competing in direct-to-consumer streaming now succeed by surrounding every moment of play with localized, interactive experiences. Producing quizzes, polls, visuals, and other second-screen content in multiple languages has traditionally required slow workflows, large translation teams, and risked cultural missteps.

The Challenge

• Serve live, gamified content in 10+ languages and regions
• Preserve tone, accuracy, and local context at broadcast speed
• Scale output without expanding content or moderation headcount
• Match global platforms already tuned to hyper-personalized experiences

The Partnership

Ahead of the recent FIFA Club World Cup, DAZN embedded Machina Sports’ AI content agents into its FanZone production. The platform ingests live statistics and breaking news, then instantly produces quizzes, polls, and dynamic images in multiple languages. Moderators guide everything through a lightweight dashboard.

• Coverage – Always-fresh content in 10+ languages, reaching fans from Brazil to Japan
• Efficiency – Moderators cut manual production time to near-zero and focus on high-impact curation
  
  

Key Takeaways

1. Scalable localization – AI agents deliver personalized multilingual content at broadcast speed without a parallel army of translators
2. Higher engagement – In-game quizzes and polls strengthen second-screen stickiness when attention is most valuable
3. Context drives conversion – Region-specific framing lifts participation and share rates over one-size-fits-all content
4. Lower overhead – Editors steer strategy instead of copy-pasting translations
   

“Live sports moves fast, so should the content. With DAZN, Machina Sports proved that personalized, multilingual fan experiences can be delivered on demand, powered entirely by AI. This is the future of global fan engagement.”

André Antonelli, Co-Founder, Machina Sports

Industry Impact

• Broadcasters can launch event-driven multilingual fan experiences in days rather than months
• Rights-holders convert raw data into immersive storytelling that travels globally
• Fans enjoy the same excitement online as in the stadium, regardless of language
  

Broadcasters and rights holders seeking comparable multilingual, real-time engagement can explore Machina Sports’ AI toolkit to understand how it integrates with existing fan platforms.