The Future of Esports

The esports market in 2019 has surpassed $1.1Bn according to the Newzoo Global Esports Market Report. The report details a massive $456.7M in sponsorship, a further $251.3M in media rights and $189.2M in advertising. Both merchandising and ticketing, and game publisher fees make up less than 20% of the remaining value.

February, 25 2020

Do clubs/teams really need to invest in fan engagement?

January, 31 2020