Do clubs/teams really need to invest in fan engagement?

In the Sports Tech Blog | January 31, 2020

Sports teams have a big advantage compared to companies like Twitter, Facebook, and Instagram when it comes to consumer loyalty. Fans feel emotionally attached and are very devoted to their club, it’s like family, whatever happens, how bad they treat you; you will always love them unconditionally. This is not the case with Social Media, once there is a better option, they will literally delete the old option out of their lives.

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