Bank of Scotland – How I Burned a $2 Million Deal 

Bank of Scotland – How I Burned a $2 Million Deal

Let me take you back to a time when my company was on the ropes.

I had a one-and-a-half year old business in London that was struggling to stay afloat.

At 29, with my first son just born and a daily budget of £2, I was hanging on by a thread. We had lost other opportunities, and I was convinced this was the lifeline.

That thread? A potential deal with the Bank of Scotland. This was THE deal – “the one that would change everything” I thought. 

The pressure was immense, riding a train to Edinburgh I carried my family’s future and my company’s survival. Everything depended on this one meeting.

Consequently, the “what ifs” flooded my mind – ‘What if I failed? What if this was the end of everything?’. Needless to say, this was not a great start to the ordeal

By the time I entered that room to meet David, the CMO of Bank of Scotland, I immediately felt I lost control – I was a passenger, gripped by the fear of failure.

I can’t tell you what color the table was, or the shade of wall paint the office had, everything was on some form of autopilot of fear.

And I didn’t just carry that fear into the room, I projected it. The energy I gave off was like a giant NO.

Have you ever met someone, and their energy just pushes you away? It was exactly like that.

My frequency was so low, eyes so bleak and full of stress and desperation, that David felt it. Before I even opened my mouth, I had already lost him. 

I proactively manifested my fear. My mindset was in the gutter, and people can sense that, even when it’s unspoken.

Instead of walking in with confidence, I brought all my anxieties into that meeting. And here’s the truth about energy: it’s contagious.

I wasn’t the sharp, solution-driven entrepreneur I needed to be – I was the guy drowning in his own head. The deal? Dead on arrival.

I walked out of that meeting without the contract and without the lifeline I thought I needed. That moment showed me something far more important – your energy, your mindset, is everything.

It wasn’t the product, or even my skills, that sank me. It was the frequency I carried into that room. I was defeated before I even began.

What Happens When You’re Not at Your Best?

This experience taught me a critical lesson: it’s not just about what you say or how prepared you are – it’s about how you show up.

If your energy is off, if your mind is flooded with doubt, people immediately sense it and it doesn’t matter how good your pitch is, you shut people off immediately.

That’s where the Entrepreneurial Mindset comes in – the ability to show up, no matter the pressure, and with the right energy.

It’s about mastering yourself before you can master the room.

So, How Do You Avoid My Mistake?

In my upcoming Session, we’ll explore how to cultivate that mindset – the kind that makes people want to work with you, the kind that draws them in. Because the biggest lesson I learned from that $2 million deal wasn’t about sales strategies or negotiation tactics. It was about showing up with the right frequency, bringing your best self into the room every time.

Trust me, you don’t want to learn this the hard way. Let’s make sure your next deal isn’t sabotaged before it even begins.

Join me next Tuesday, September 10th – 3:00 pm UK Time as I dive into this. Here is the link to register and join.

Stay tuned.

Amir Raveh