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A Winning Mindset: How One Sports Leader Changed Basketball Forever?

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A Winning Mindset: How One Sports Leader Changed Basketball Forever?

The strange way people played basketball back in 1891:

Believe it or not, when Basketball was invented, people used to toss the ball into a closed basket, and every time the ball went in, someone had to climb a ladder to retrieve it. For fifteen years, the game was played this way until one person stood up and suggested making a hole at the bottom so the ball could fall out.

This idea came from James Naismith in 1906, a Canadian-American sports coach who is most known as the inventor of the game.

Initially, people resisted the idea, especially those who had invested a lot in the sport’s infrastructure and equipment. They were afraid of change and couldn’t envision how the game would improve with such a simple alteration. 

However, the change eventually happened, and the game became much faster, more efficient and enjoyable. This story serves as a reminder: don’t let fear of change of innovation hold you back from improving your processes or products.

Once a sports brand commits to innovation, a new set of perceived obstacles emerges—the intricacies of implementation. Integrating new platforms or training regimes can be complex, especially with legacy systems. Like achieving any goal, it requires commitment and full enrollment of the team.

With the right planning, sports brands can overcome implementation hurdles and fully realize the benefits of innovation. As Jordan Belfort famously said, “Every time you say, ‘I can’ or ‘I can’t’, you’re right either way”.

If you want to learn how to embrace change and drive innovation for your sports property. I invite you to check out the newly published Ultimate Guide to SportsTech. 

I hope it sparks some new ideas and thoughts.

With love for sports and innovation,

AR

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