Say Goodbye to Creative Guesswork. Hello, Creative Genome.

Say Goodbye to Creative Guesswork. Hello, Creative Genome.

In an era where everyone can create content, the real competitive edge no longer lies in creation itself, but in the intelligence that guides it. Alison.ai’s newly unveiled “Creative Genome” positions AI as the driving force behind strategy, insight, and creative execution, marking a powerful shift in how brands plan, create, and measure success.

Alison.ai, the creative intelligence leader, has officially unveiled its new “Creative Genome,” featuring an AI Strategist agent and the Agentic Video Ideation Flow. This signals a major shift: the competitive advantage has moved from the ability to create content to the intelligence to guide creation.

This innovation introduces new agentic AI modules that don’t just analyze data but take the initiative to provide actionable, strategy-ready outputs. Together, the new AI strategist and video engine provide an end-to-end solution that unites insight, strategy, and creative execution in one platform.

Intelligence That Guides Creation

The new “Creative Genome” is built on proprietary data analysis, positioning Alison.ai as the “Intelligent Conductor” of AI marketing. It enables teams to work smarter, reduce guesswork, and accelerate campaign growth.

The AI Strategist agent analyzes campaigns and market trends to deliver precise, data-driven recommendations. This moves beyond general suggestions to provide:

• Actionable, brand-aligned strategies.
• Unified creative oversight across platforms.
• Smarter iteration cycles that identify improvements directly impacting performance.

Video Generation Powered by Data

Alison.ai is also launching its Agentic Video Generation Flow, built on the proprietary understanding of “Creative DNA,” which breaks down every creative into its fundamental components.

The video ideation engine generates multiple test-ready video creatives from a single brief, including:

• Fresh creative concepts that generate entirely new video ideas.
• Data-driven frameworks leveraging creative and performance data.

“The problem isn’t a lack of content, but a lack of intelligence to guide that content,” said Asaf Yanai, CEO of Alison.ai. “Our new ‘Creative Genome’ technology is making AI-generated content accountable and effective, allowing marketers to focus on strategy and storytelling, not just production.”

This platform allows teams to iterate existing assets, generate new assets with confidence, and evaluate creative effectiveness before spending a dollar. These new capabilities are designed as augmentations, providing bandwidth, insight, and precision to free marketers to focus on higher-level strategy.

[Read the full announcement on the Alison.ai blog]