WeHave: Turning Sponsorships from Logo Placements into Measurable Business Impact

The Challenge: Sponsorships as a Black Box

Traditionally, sponsorship has focused on visibility: logos on jerseys, signage in stadiums, and the hope for increased brand awareness. But without clear results, brands are demanding more. They want measurable conversions, and rights holders need strong metrics to renew and grow deals.

The Solution: Privacy-First Data Clean Room and Activation Platform

Founded in 2023 in Antwerp, WeHave has developed a platform that lets brands, rights holders, and media partners securely combine and analyze first-party data to see what really works. From conversions and revenue to customer loyalty, it all becomes measurable.

Key components:

Secure Data Collaboration: Anonymized fan and customer data is matched in a GDPR-compliant clean room, certified to ISO 27001 standards and hosted on AWS.

Clear ROI Measurement: Beyond tracking engagement, users can see exactly which fans became paying customers, how much they spent, and how loyalty changed over time.

Real-time Activation and Segmentation: Users can build targeted audiences and run campaigns across different channels directly from the platform.

What Sets WeHave Apart

Conversion over vanity: It focuses on clear business outcomes like sales, lifetime value, and real campaign results, not just impressions.

Privacy by design: By using anonymized matching, WeHave protects personal data while providing valuable insights.

Complete workflow: From secure data matching to audience segmentation and campaign launch, everything happens in one system.

Impact: Real Results from Real Users

Clubs like RSC Anderlecht, Club Brugge, KV Mechelen, and OH Leuven have already used WeHave to prove the value of their sponsorship deals.

Thanks to WeHave, RSCA could prove 

• Millions in revenue for the partners
  
• Thousands of fans converting into customers
  
• Increased loyalty with 10-25% higher CLV per fan
  

In partnership with Sunweb, Anderlecht linked fan data with purchase data to see exactly who was buying, how often, and how loyal they stayed. This proved the true return on sponsorship investment.

Why It Matters Now

Sponsors expect ROI: Brands will not keep spending on sponsorships without clear evidence of results. WeHave gives them reliable data.

Rights holders need proof: Proven results help clubs and teams secure renewals and negotiate better deals.

Tighter privacy rules: WeHave’s clean room respects data privacy while unlocking deeper insights.

Ready to grow: With over €1 million in seed funding and support from Techstars, WeHave is set to expand internationally.

Final Take

WeHave is changing the way sports and media sponsorships work. By shifting the focus from simple visibility to proven results, the platform helps rights holders sell smarter and gives brands real confidence in their investments. Sponsorships can now move beyond logos and signage to become truly strategic partnerships built on clear, measurable ROI.