Tropos AR and SPORTFIVE: Changing the Game for Fan Experience

HYPE’s Portfolio startup is celebrating its impact, a milestone was achieved in fan engagement, tech innovation, and strategic collaboration — all wrapped into one. The Hungarian division of global agency SPORTFIVE has officially upgraded the mobile app of Ferencvárosi Torna Club (FTC) with the Tropos AR SDK, unlocking a new dimension of fan interaction through augmented reality.

But behind this activation lies a deeper story — one that begins with a bold idea, gains traction through the right ecosystem, and culminates in a live partnership that brings value to fans, clubs, and the startups powering them.
This is exactly the kind of success the HYPE Sports Innovation ecosystem was built to enable.

From Vision to Reality: A Partnership Born in HYPE

Tropos AR, an emerging startup focused on accessible, powerful AR experiences for sports brands, first connected with SPORTFIVE and Ferencvárosi TC within the HYPE GVA (Global Virtual Accelerator) — a program designed to match cutting-edge sports tech startups with leading clubs, federations, and agencies worldwide.

Through tailored introductions, pitch sessions, and continuous support, HYPE facilitated the exact conditions for Tropos AR to present its solution to decision-makers who were actively seeking to enhance digital fan engagement. The result? A partnership that is now live — and making headlines.

AR in Every Fan’s Pocket

The Fradi app now includes two immersive AR experiences:

• A tutorial to help fans explore augmented reality and feel at home using it.
• A ‘meet the squad’ feature that brings players to life.

These experiences aren’t just gimmicks — they’re a foundation. With the Tropos AR SDK now embedded in the app, Fradi’s digital team has the freedom to build new AR content, roll it out weekly, own their data, and fully control monetization strategies. All without being tied to restrictive third-party platforms.

Why It Matters

According to Tropos AR’s co-founder, Sven Van de Pere, the mission has always been about giving brands the same freedom in spatial computing that we demanded from the internet — tools without gatekeepers. As sports accelerates into the AR era, owning the relationship with fans — and the data that comes with it — is no longer optional. It’s existential.

And this partnership is proof that with the right tools, the right timing, and the right connections — the future can start now.

The HYPE Factor

At HYPE Sports Innovation, we take pride in enabling these types of wins.
This collaboration between Tropos AR, Ferencvárosi TC, and SPORTFIVE is a textbook example of how we accelerate partnerships between startups and sports properties.

We don’t just scout great tech — we match it with real needs, open real doors, and support both sides until value is realized.

Want to be the next success story?
👉🏽 Get in touch to explore how we can help bring innovation to your fans.