Sports Money Recap – October 12th

Juventus Roars Back: New Capital Injection Fuels Resurgence!

Juventus, the Italian soccer club, aims to raise over 200 million euros to cover their financial losses. This development could have a significant impact on the sports industry, highlighting the financial struggles faced by even high-profile clubs and signalling potential challenges for the overall market.

Game Changer: How Athletes Are Embracing Technology

Major sports events, such as the NBA and Formula 1, are still facing financial challenges due to the pandemic. This could have a significant impact on the sports industry, leading to potential revenue losses and changes in sponsorship strategies.

MrBeast is putting his snack brand’s logo on NBA jerseys

YouTuber MrBeast, aka Jimmy Donaldson, has struck a new partnership with the Charlotte Hornets that will plaster his snack company’s logo on the NBA team’s jerseys. The Charlotte Hornets announced that Feastables has become the team’s official jersey patch partner for the 2023–2024 season.

Barça Innovation Hub becomes share-holder in biotechnology startup Onalabs

For a few months now, the Barça Innovation Hub (BIHUB) has been successfully exploring a new strategic line focused on supporting entrepreneurial talent in the sports sector. This is taking shape by BIHUB becoming a shareholder in several startups that offer disruptive products and value services.