I caught up with Hutton last week. He left Meta at the end of last year. This week he officially will join the board of directors at Hype Innovation, joining other sports executives like Rod Nenner, former vice president of corporate partnerships for the Washington Commanders, and former UEFA marketing director Guy-Laurent Epstein.
When leagues and teams first started looking into virtual reality about a decade ago, they always seemed to view the technology as recreating a television-viewing experience. Pitches were always something like, with a VR headset you can watch a game from a courtside seat or from the perspective of a player or referee on the court.
“That is an engineer’s view of what VR does,” said Peter Hutton, Meta’s former head of sports partnerships. “They would focus on the physical experience of being in a stadium.”