Today, HYPE Sports Innovation announced that it has partnered with Cologne-based esports organization SK Gaming, sports, and entertainment agency Lagardère Sports, and sports business information provider SPONSORs to launch an esports accelerator in Cologne, Germany. The accelerator is branded HYPE Inside Track.

“The recipe to support startups and make them successful as well as getting financed by investors is to lift them to have a ‘market-proven’ status – we call it the InsideTrack,” 

Michael Broda, managing partner of the accelerator.