Your ticket to the
GVA 2.O Platform

The BRAND Test – 2nd phase

Congratulations for being selected to the 2nd phase!
Please make sure to complete the application form (below) and submit it as soon as possible.

Startups that pass “The BRAND Test” will benefit from the full
GVA 2.0 Platform:

GVA2.0 Verticals

PROGRAM TIMELINE

Startup Selection

January

Applications reviewed by selection committee based on specific verticals criteria

Shortlist Reveal

End January

Startups selected for the GVA 2.0 shortlist are invited to the partners challenges presentation 

Partners Challenges Presentation

Early February

The partners present their club’s / team / federations specific challenges to startups for potential pilots

Startup Pitch Days

Early February

The startups present their pitches, with their specific solutions for the GVA 2.0 Partner

Selection Show

End February

The big announcement! Which start ups advance to the next round of the program and are selected to scope out potential pilots.

Program Begins

March 8th

Selected startups begin their GVA 2.0 Journey with Hype and begin 1-1 sessions with selected partners.

Final Selection

End of April

Selected startups make their final pitch with partners awarding one plus winning pilots!

Demo Day

May

Celebration of all startups, partner pilot selections and program highlights

GVA2.0 Verticals Directors

Ryan Mccumber

Clubs & Federations
Media & Broadcsting Varticals

Founder & CEO at Sports Tech.ai

Gerard Klein

Performance & fitness Vertical
Former GM Asics Footwear

Borja Varela

Esports & Gaming Vertical
Sports Betting Vertical
Former Director Liberty Global, Currently Consultant Corporate & Business Development

Marisa Reich

Winter Sports Vertical
Chair of She Sports Switzerland, Sports Marketing expert & DEI consultant

Alberto Garriga Bugallo

Motor Sports Vertical
Former Manager Red Bull Air Race

GVA2.0 Partners’ Selection Commitee

Lorin Hamlin

Innovation Partnerships at Under Armour

Jimmy Lynn

Co-founder and Vice-President at Kiswe Mobile

Marion Reichel

1.FC Köln Innovation Management

Sean Walker

CTO at Philadelphia Phillies

Sarah Lewis

Former Secretary General at International Ski Federation

Philipp Liesenfeld

FC Köln, Head of Corporate Development and Internationalization

Trees De Bruyne

Director Bark.today, Startup Mentor, VRT

Sebastian Soria

CCO at Cruzados SADP

Ivan Filletti

Chief Operating Officer at GamingMalta

Jonathan Krumholz

Partnership Sales Executive at Wolves

Tom Waller

SVP Advanced Innovation, Chief Science Officer at lululemon

Ralf Reichert

Co CEO, ESL

Juan Iraola

Chief Innovation Officer at Real Sociedad and Sports Innovation Alliance

Moritz Michael Mücke

Head of Digital Innovations at DFL Deutsche Fußball Liga

Glen Killane

Executive Director at Eurovision Sport

Alexander Müller

Owner at SK Gaming

Pietro Marini

Group Head of Innovation at Deltatre

Christoph Winterling

Commercial and Marketing Director presso at FC Bologna

Wim Sweldens

Co-Founder at Kiswe Mobile

Matt Gardner

Vice President, Digital Media & Emerging Technology at St. Louis Blues

Guido Murguia

Director / CFO at Caliente Interactive

François Vasseur

Marketing Director at Federation Française de Football

Richard Pepper

Head of Digital at Wolves

Ricardo Zapata

Marketing Director at Club Atlético Nacional

Program Mentors

Etienne Fretault

CEO AKITUA

Sam X. Li

Head of International Business Strategy, Sina Sports

Ben Alamar

Director of Sports Analytics at ESPN

Susanne Kucht

SVP International Sales Sequel AG

Danny Fok

Head of Business Development Asia, Sportradar

Maxime CLAISSE

Decathlon Taiwan Digital Platform Leader
臺灣迪卡儂

Cynthia Atieno Mumbo

Founder & CEO, Sports Connect Africa

Gayatri Sarkar

Fund Managing Partner HYPE Capital

Sebastien Audoux

Head of Digital Sport Canal+

Rod Nenner

VP Washington Redskins

Sarah J Kelly

Deputy Chair Brisbane Lions

Jordi Cruyff

Head coach, Ecuador national football team. Advisory board member, HYPE Capital

Ralf Reichert

Co CEO, ESL

Nancy Liu
劉乃瑄

The Olympic Partners Sr. Expert, Beijing Organizing Committee of 2022 Olympic and Paralympic Winter Games

Robert Müller von Vultejus

Managing Director bei Lagardère Sports

Brian Lee
李翔麟

THE CLUB – TSAI HSING ELITE CLUB
再興高爾夫俱樂部

Aviad Meitar

Entrepreneur and Investor, HYPE Capital

Hiro Kishi

VP Sports Sponsoring T. Mobile

Ayelet Hashachar Baram

Founder & CEO of Eco-Nautical

Michael Broda

Chairman, Delta Capital

Alain Krzentowski

Founder Krzentowski finances

Yossi Sela

Managing Partner, Gemini Ventures

Jennifer Langton

VP at NFL

Brian Lee
李翔麟

THE CLUB – TSAI HSING ELITE CLUB
再興高爾夫俱樂部

Apply Here

In order for us to be able to properly evaluate your eligibility to the HYPE GVA 2.0 program, we kindly ask that you complete all of the following questions as accurately as possible.

GVA2.0 2nd Stage
  • CONTACT INFORMATION
  • COMPANY DETAILS
  • SUBMIT
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Application form (please apply in English only)

Choose up to 3 Verticals relevant to your company (based on the challenges presented below) *

GVA2.0 Verticals