Sports Tech Industry Newsletter – 2022 Highlights

JANUARY

Rise in Metaverse sees NFT market generate over $23 Billion US

The biggest move for the NFT space in 2021 was Facebook’s rebranding to Meta that saw the sell of over $106 million worth of metaverse land in just seven days.

FEBRUARY

Missed the Global SportsTech Summit 2022?
We got you covered!

The Sports Metaverse Arena recording is ready! Featuring top speakers from PepsiCo, Upland, ESL, The Sandbox, Venly, and HYPE debating the future of the Sports Metaverse landscape.

MARCH

Apple agrees first sports rights deal with MLB

Apple has made its first major move into live sports broadcasting (more to be expected) by acquiring a package of Major League Baseball (MLB) rights in nine territories, including the US and Canada.

APRIL

Due to Global Warming – FIFA is considering to move the World cup 2022 in to the Metaverse

MAY

Draftkings launch the first-ever NFT Fantasy football game

Player tokens for Reignmakers Football, Draftkings’ first NFT game which is in partnership with NFLPA, will become available on the DraftKings Marketplace later in May.

JUNE

We asked 100 Sports Brands’ Top Execs – What are your biggest pain points?

Over the last few months, we’ve been meeting with the sports industry’s top brands, and discussing with them what their biggest pain points are – Here are the 12 most common answers!

JULY

Sony adds innovative eye-tracking to PlayStation VR2 gaming headset

As part of Sony’s technology partnership with Tobii, the PSVR 2 device will include ground-breaking eye-tracking navigation that allows users to move within a virtual environment to enable high-quality immersive experiences.

AUGUST

Manchester United announced a 5G deal at Old Trafford

Manchester United has signed a multi-year, global sponsorship deal with US 5G technology provider, Qualcomm Technologies, with the aim to create unique events and experiences inside Old Trafford stadium by utilizing the 5G technology.

SEPTEMBER

PGA Tour partners with Tom Brady & Tiger Woods to launch new NFT platform

The PGA TOUR and Autograph, a web3 brand co-founded by Tom Brady, have announced a long-term deal to create a ‘digital collectibles’ NFT platform.

OCTOBER

World Cup PLAYERS to receive customized performance and media summaries

Shortly after the final whistle of each game, players will have access to a personalized dashboard of their game statistics, including multimedia such as video and still footage. This comes following direct feedback from players requesting more transparency and access to the official data.

NOVEMBER

FIFA introducing enhanced football intelligence

The FIFA World Cup 2022 is set to feature state-of-the-art insights, metrics, and performance data to be made available to a worldwide audience to provide a better experience and understanding of the game.

DECEMBER

Whose GOAL is it ANYWAY?

Who would have thought that in 2022, advanced technology would be called in to determine whether or not the matchball touched a strand of a players hair?