8 AI Innovations Transforming Sports Management in 2025: Essential Insights for Sports Executives

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TEAM OF EXPERTS

Guy-Laurent Epstein
Marketing Director
UEFA

Peter Hutton
Former head of Global Sports Partnerships at META

Javier Sobrino
Innovation Director at FC Barcelona

Marco Suvilaakso
Ex. Global Product Director at Polar

Massimo Marinelli
Sports, Media & Entertainment, ASER Ventures

Manu Leroy
Director Marketing & Communication at Royal Belgian FA

Dr. Peter Gorlich
Managing Director at TSG Hoffenheim

Gerard Klein
Former GM Asics Footwear

Frank Leenders
Director General at FIBA Media & Marketing Services SA

Ryan McCumber
Founder
SportsTech.ai

Rod Nenner
Former VP
Washington Football Team

Yossi Sela
Managing Partner, Gemini Ventures

Alexander Müller
CEO, SK Gaming E-Sport

Bernd Wahler
Ex CMO adidas, Ex President VfB Stuttgart

Machar Reid
Head of Innovation at Tennis Australia

Brian J. Esposito
CEO & FOUNDER
Esposito Intellectual Enterprises

Ed Dvorak
President NAGI, Ex SVP Spalding

Sebastien Audoux
Head of Digital Sport
Canal+

Sarah J Kelly
Deputy Chair
Brisbane Lions

Steve Schuster
CEO Rainier Communication

Susanne Kucht
SVP International Sales
Sequel AG

Cynthia Atieno Mumbo
Founder & CEO, Sports Connect Africa

Jean Leclercq
Former Tennis GM
Nike

Jordi Cruyff
Head coach, Ecuador national football team. Advisory board member, HYPE Capital

Jon Flynn
Data & AI business lead at
Microsoft

Machar Reid
Head of Innovation at Tennis Australia

Laurel Walzak
Associate Professor at
TMU
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