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Additional Reading Materials
Foundations of AI - Laurel Walzak

In the news: The Difference Between Generative AI And Traditional AI: An Easy Explanation For Anyone

HYPE: 5 New AI Solutions – That Can Generate Revenue Now!

Academic: Talent identification and development in soccer: Journal of Sports Sciences: Vol 18, No 9 (tandfonline.com), and see Summary Notes

Additional Reading Materials
How AI is changing Broadcasting & Media? Led by Peter Hutton

Case Study: NHL and GreenFly

PR: Sports Media Veteran Peter Hutton Joins Greenfly as Advisor

LATEST NEWS:

Apple launches its first sports app.

 

The Lawsuits That Could Shape the Future of AI and Copyright Law (wsj.com).

 

How AI is Transforming the Sports Industry – AppleTech (appletechsoft.com)

Additional Reading Materials
How is AI impacting Sales / Marketing and IoT in Sports? Led by Bryan bedford

Case Study: Melbourne Cricket Ground.

Academic (Open Research):

Enhancing Fan Engagement in a 5G Stadium With AI-Based Technologies and Live Streaming IEEE Xplore Full-Text PDF

Artificial intelligence development and dissemination impact on the sports industry labour market Frontiers | Artificial intelligence development and dissemination impact on the sports industry labor market (frontiersin.org)

Videos presented: 

McLaren: Driven by Data 

Powering the Future of ESports | James Wyld @ Riot Games 

Report: 

AI Readiness Index

LATEST NEWS:

Stadium Of The Future: Emerging Game Day Technologies For Engaging Fan Experience (forbes.com)

How AI platforms are transforming sports fan engagements | Technology Magazine

Additional Reading Materials
GenAI: Adoption Risks/ Challenges/ Security & IP & - Led by David Dellea and Robin Fasel

Academic (Open Research):

AI-Related Risks Test the Limits of Organizational Risk Management

Video presented:

OpenAI Strikes Out With Scarlett Johansson

Report: 

Cisco AI Readiness Index: Intentions Outpacing Abilities.

LATEST NEWS:

The 15 Biggest Risks Of Artificial Intelligence (forbes.com)

Additional Materials on How AI is Transforming Fan Engagement, Digitalization & Content led by MICHAEL SUTHERLAND

Case study:

Implementation of ScorePlay for Enhanced Player Engagement and Media Management – Wolves <> ScorePlay

In the news: 

  1. AI Weekly: Real Madrid’s future soccer rivals? (yahoo.com)
  2. I made Real Madrid disappear from the Champions League final using Oppo’s AI Eraser, and now I can’t trust sports photos | TechRadar
  3. Nudge Users to Catch Generative AI Errors (mit.edu)
  4. The GenAI Blind Spot Leaders Have Now (mit.edu)
  5. Euro 2024 Ball – Details Of The High-Tech Euros Soccer Ball (techopedia.com)

Academic read:

  1. Alaei, A.R., Becken, S. and Stantic, B., 2019. Sentiment analysis in tourism: capitalizing on big data. Journal of travel research, 58(2), pp.175-191. Read pages 177 to 181
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Additional Materials on Using AI to Power Content Innovation in the World Cup by Giuliano Giorgetti from FIFA and Charles Rolot from HBS.

In the news: 

  1. Morgan Stanley: 40% of labor force to be affected by AI in 3 years (cnbc.com)

  2. WSC Sports Announces Gen AI-Specific Division (sportsvideo.org)

  3. Unlocking accessibility in media and entertainment with AI (svgeurope.org)

  4. AWS brings generative AI to the FORMULA 1 AWS GRAND PRIX DU CANADA 2024 | AWS for M&E Blog (amazon.com)

Academic read:

Building a Data-Driven Culture: Three Mistakes to Avoid (mit.edu)

Additional Materials on 5 Steps towards creating your AI Roadmap by Laurel Walzak and Zvika Popper

Your AI Road Map Evaluation Tool

Here

Cicso AI Readiness Index

Here