YOUR TICKET TO A PILOT WITH TOP SPORTS BRANDS

Secure your place in the Global Virtual Accelerator 2.0

REGISTRATION CLOSED

In this new reality, sports need innovation more than ever.

Early 2020, HYPE Sports Innovation teamed up with the biggest sports brands to create

the first GVA with the mission of solving the Sports industry’s real challenges in this new reality.

MORE INFO

TIMELINE

Our GVA 2.0 Partners

ALL PARTNERS ARE COMMITTED TO SELECTING 1+ WINNING PILOT

SPORTS TECH VERTICALS

(Click on each vertical to see their specific challenges)

Clubs & Federations

Media & Broadcasting

Esports & Gaming

Motorsports

Performance & Fitness

Sports Betting

Winter Sports

PROGRAM HIGHLIGHTS

A Focused

3 month Program

Unprecedented Opportunity to Scale Fast

Secure a Pilot

with a leading sports brand

Connect with investors and VC's

1-on-1 Sessions with

Expert Mentors in your field

PROGRAM DIRECTORS

Borja Varela

Marisa Reich

Ryan McCumber

Gerard Klein

Alberto Garriga Bugallo

Former Head of Events

Infront Sports & Media

Founder and CEO at

SportsTech.AI

Former GM Footwear at

ASICS

Former Director at

Liberty Global

Former Manager at

Red Bull Air Race

Media & Broadcasting

Clubs & Federations

Verticals

Performance & Fitness

Vertical

Esports & Gaming

Sports Betting

Verticals

Motor Sports

Vertical

Winter Sports

Vertical

LEAD MENTORS

Meet the lead mentors amongst the 50+ mentors that will accompany the startups during the program

Claude Ruibal

Chairman of the Board

HBS

Jason Chung

Executive Director of Esports

University of New Haven

Jerome De Chaunac

Managing Director Americas

Paris Saint Germain

Sarah Lewis

Secretary General

International Ski Federation

Chris Golier

Vice President

National Hockey League

Brian Esposito

Founder

Esposito Intellectual Enterprise

Jerome Hiquet

Former CMO

Formula E

Jean Leclercq

Former GM

NIKE

SELECTION COMMITTEE

Sebastian Soria

CCO at

Cruzados SADP

Lorin Hamlin

Innovation Partnerships at Under Armour

Jimmy Lynn

Co-founder and Vice-President at Kiswe Mobile

Marion Reichel

Innovation Management, at 1.FC Köln

Sean Walker

CTO at

Philadelphia Phillies

Ivan Filletti

Chief Operating Officer at GamingMalta

Alexander Müller

Owner at

SK Gaming

Moritz Michael Mücke

Head of Digital Innovations at DFL Deutsche Fußball Liga

Tom Waller

SVP Advanced Innovation, Chief Science Officer at lululemon

Ralf Reichert

Co CEO at

ESL

Juan Iraola

Chief Innovation Officer at Real Sociedad and Sports Innovation Alliance

Philipp Liesenfeld

Head of Corporate Development and Internationalization, 1.FC Köln

Wim Sweldens

Co-Founder

at Kiswe Mobile

Matt Gardner

Vice President, Digital Media & Emerging Technology at St. Louis Blues

Guido Murguia

Director / CFO

at Caliente Interactive

Christoph Winterling

Commercial and Marketing Director presso at

FC Bologna

Jonathan Krumholz

Partnership Sales Executive at Wolves

Pietro Marini

Group Head of Innovation

at Deltatre

Trees De Bruyne

Director Bark.today, Startup Mentor, VRT

François Vasseur

Marketing Director at Federation Française de Football

Glen Killane

Executive Director at Eurovision Sport

Richard Pepper

Head of Digital at Wolves

Ricardo Zapata

Marketing Director at

Club Atlético Nacional

Kris Knief

Director of Business Intelligence, Vegas Golden Knights

GVA 2.0 TIMELINE

1

Startup Selection - January

Applications reviewed by selection committee based on specific verticals criteria

2

Shortlist Reveal - Early February

Startups selected for the GVA 2.0 shortlist are invited

to the partners challenges presentation

3

Partners Challenges Presentation - February

The partners present their club’s / team/federations

specific challenges to startups for potential pilots

Startup Pitch Days - End of February

The startups present their pitches, with their

specific solutions for the GVA 2.0 Partner

4

5

Selection Show - Early March

The big announcement! Which start ups advance to the next round of the program and are selected to scope out potential pilots.

6

Program Begins - March 15th

Selected startups begin their GVA 2.0 Journey with HYPE

and begin 1-1 session with selected partners.

7

Demo Day - TBD

Celebration of all startups, partner pilot

selections and program highlights

GVA Testimonial

Hear from our GVA Alumni

For More Information contact: joshua@hypesportsinnovation.com

Gradual reallocation of fans in stadiums
Contactless Fan Journey
Ensure stadium safety post-pandemic
Enhance Matchday Experience
Digitally Incorporate Sponsors in Stadium on Matchday
Next Generation of Mobile Commerce
5G activations
AR/VR/360 videos to enhance the fan experience
Second Screen and Differentiated Experiences
Engaging the millennial audience
Reduce the logistic of merchandise distribution
Partnership Activation - localized activation strategy and a portal for recording and identifying partnership activation strategy and assets
A loyalty program to engage fans
Reduce carbon footprint on matchday
Leisure football - link leisure clubs together
Transformation of a sports museum into an immersive experience and new technologies
Multi-channel platform to manage customer service using AI
Creation and implementation of a Digital Press Office (A portal)
Based on behavior and social tracking, identifying decision-makers with interest in commercially investing in a club

Identifying new revenue streams and monetization in the Esports & Gaming industry.
Support esports teams in B2C monetization, fan merchandising, and fan clubs.
Provide infrastructure, platforms, meta media and multi device solutions.
Improve business intelligence and analytics, particularly cross-system connectivity.
Focus on community impact and education tools (e.g., efficient and scalable ways to contribute to areas like STEM education for their local community, making the gaming ecosystem more inclusive across race/gender/etc.)
Create an impact of 5G: VR/AR, cloud-gaming, latency.
Make possible the onboarding of broadcasters and media in Esports and Gaming without third party distribution dependencies, in an interactive and community-building platform.
Expanding from physical to virtual events and making effective hybrid events.
Scaling Esports (or casual gaming) businesses effectively and managing global organizations but still with a small corporate footprint, data collection & organization.
Provide gaming as a service in the industry on any of the above.
Bring added value for gamers & viewers (e.g. analytics, data, user experience and participation).
New channels for esports and gaming content distribution.
To focus on personalization and cultural differences.
Improve business models with partners, including sponsors and media outreach.
Data capture and monetization thereof.
Operational challenges in a post-pandemic world.

Increase safety in professional and recreational sports
Increase comfort and mobility in fitness
Smart technology to measure and improve performance
Wearable technology
Training apps to workout independently
Sustainable solutions for fitness
Performance-enhancing apparel / smart fabrics
Evolution of sports / new types of exercising
Building a community through sharing of exercises
Solution for organizing events post-pandemic

Help create the best fan experience.
Boost experience personalisation.
Drive fan engagement.
Enhance media offering.
Optimize live event experiences.
Boost synergies with gaming and Esports.
Enhance sponsorships offering.
Shift away from traditional media consumption.
Develop alternative entertainment formats.
Avoid dominance of tech giants.
Help standing out and to avoid the saturation of sports content.
Prevent decline in fan loyalty.
Solve governing bodies’ distrust towards innovation.
Drive access to new fan acquisition and retention globally.
Help finding new ways of monetizing.
Solve sustainability issues.
Maximizing 5G potential.
Help Gather Fans feedback when building a new series

User funnel optimization and customer education
Demand for social and community-based functionality
Commoditized, undifferentiated product landscape
Seamless integration of content and media
Long-term customer retention
Developing intuitive UI/UX solutions for the mass market
Technological solutions for teams and venues
Automation of back-end infrastructure

Enhance media (OTT) offering
Fan engagement for younger generations
Increase safety in winter and snow sports
Increase comfort in winter sports
Smart technology to measure and improve performance
AR/VR/360 videos to enhance fan experience
AI-powered content
Reinvent judging procedures
Gamification of winter sports
Improve safety on mountains/at slopes
Increase sustainability for resorts and venues
Develop sustainable artificial snow/ice experiences
Develop alternative, captivative viewing experiences
Increase retention rate of beginner in skiing and ice skating
New learning experiences and solutions

OTT Solutions and user-generated content
Video overlays for monetization, stats, betting and merchandise sales
Monetize digital assets and expand fan base on global scale
Enhance Storytelling in Real Time
Extracting Additional Data from Broadcast Feed
AI-powered content generation
Tools for enhanced quality and workflow optimization at home and In-Venue production
Interactive content & enabling interactivity in traditional/Linear TV formats
Virtual production -photorealistic, dynamic, interactive and unconventional sets in Unreal, XR tools for interactivity in virtual environments
Real time skeletal tracking from low res feeds, solves for occlusion and less number of cameras
AI based Automation in production
Audio and Video Sound Scapes – On ground and On air enhancements
Visual Grammar enhancing – Better production and visualization of the LIVE match for fans
Inner-activity for Linear platforms
Visual effects and stage setting – Studios and Beyond
Identify new tools to grow and retain subscribers globally
New marketing solutions to attract new subs leveraging AI; providing better targeting and higher conversion
Provide new ad formats in the feed that link to content and are less intrusive
Increase the stickiness of programmatic offerings
Improved integration of data and graphics into the broadcast feed
Fast and innovative browser-based video processing system
Hybrid WebRTC/SRT encoder
Fan Engagement devices
Fantasy driven live production
Virtual cycling participation system