The I-Tech Cup was born with the aim of connecting the sports world with the technological area in a practical and objective way. The format created by event organizer MTR7, alongside Innovation Partner, HYPE Sports Innovation designed to showcase technologies in a country that carries a reputation as a hub for high-tech companies.
"This match against Tottenham will be an invaluable test. Holding the I-Tech Cup in Haifa is the perfect setting as Israel is known as the Startup Nation' and is a recognized high-tech hub." -
Itago Pinto, AS Roma's General Manager
A New and Engaged Journey for Global Fans
Smart Stadium Infrastructure & Facilities
Next Level Immersive Broadcasting Solutions
Player Performance & Optimization
The Future of Remote Fans GameDay Experience
Putting the fans in the center, using technology to create a seamless and unforgettable experience for all fans.
Taking the match day experience to the next level with automated entry, food automation, and a touchless journey.
Data & Analytics
The world of data and analytics is key to sporting success. Discover the latest innovations pushing the boundaries of sports data and automation.
Using technology that boosts the performance abilities and longevity of the players.
GAME DAY OPPORTUNITIES
Join top sports tech companies present your solution to a 25K+ crowd and 300+ top VIPs at the Innovation Expo. Leverage Global exposure during the game. And meet with top execs from both clubs,
Partner with HYPE on the I-Tech Cup. Cement your position as an innovation leader in the sports industry. Leverage Niche Global Exposure around the game.
Meet with 15+ of the most innovative sports tech solutions, selected by recognized global brands to explore the solutions as pilots.
Get the inside story on the
innovative solutions that will
be changing the world of sports
as we know it.
*More solutions to be announced
Interested in Learning More?
Get In Touch!
I Tech Cup - The Innovation Game
About HYPE Sports Innovation
Who we are
HYPE is the Global Sports Tech Arena with over 100 top sports brands, clubs, and
federations as partners. Our vision is to impact people's lives through the power of
sports and innovation. We do this by connecting our startups with the relevant resources in our ecosystem to accelerate their business in all aspects. We’ve been doing that since 2015 with over 40K+ followers,
Experts, Investors, and Mentors - all contribute to the great value we generate
across the ecosystem, including our new Metaverse arena.
Impacting people's lives through the power of Sports and Innovation.
Solving real challenges:
In these special times, an elite forum of top sports brands and teams has chosen an innovation leadership stand. Through a Pilot oriented program, we are connecting the best Startups with top brands and partners in the industry, offering them cutting edge technology to solve their biggest challenges.
“Sports need innovation, now more than ever - It's time for ACTION”