Tottenham Hotspur F.C vs A.S. Roma

Saturday, July 30

Sammy Ofer Stadium, Haifa, Israel

What is the I-Tech Cup?

The I-Tech Cup was born with the aim of connecting the sports world with the technological area in a practical and objective way. The format created by event organizer MTR7, alongside Innovation Partner, HYPE Sports Innovation designed to showcase technologies in a country that carries a reputation as a hub for high-tech companies.

"This match against Tottenham will be an invaluable test. Holding the I-Tech Cup in Haifa is the perfect setting as Israel is known as the Startup Nation' and is a recognized high-tech hub." -

Itago Pinto, AS Roma's General Manager


A New and Engaged Journey for Global Fans

Smart Stadium Infrastructure & Facilities

Next Level Immersive Broadcasting Solutions

Player Performance & Optimization

The Future of Remote Fans GameDay Experience


Fan Engagement

Putting the fans in the center, using technology to create a seamless and unforgettable experience for all fans.

Smart Stadiums

Taking the match day experience to the next level with automated entry, food automation, and a touchless journey.

Data & Analytics

The world of data and analytics is key to sporting success. Discover the latest innovations pushing the boundaries of sports data and automation.


Using technology that boosts the performance abilities and longevity of the players.



Join top sports tech companies present  your solution to a 25K+ crowd and 300+ top VIPs at the Innovation Expo. Leverage Global exposure during the game. And meet with top execs from both clubs,


Partner with HYPE on the I-Tech Cup.  Cement  your position as an innovation leader in the sports industry. Leverage Niche Global Exposure around the game.


Meet with 15+ of the most innovative sports tech solutions, selected by recognized global brands to explore the solutions as pilots.


Get the inside story on the

innovative solutions that will 

be changing the world of sports

as we know it. 


*More solutions to be announced


Interested in Learning More?

Get In Touch!

I Tech Cup - The Innovation Game

About HYPE Sports Innovation

Who we are

HYPE is the Global Sports Tech Arena with over 100 top sports brands, clubs, and federations as partners. Our vision is to impact people's lives through the power of sports and innovation. We do this by connecting our startups with the relevant resources in our ecosystem to accelerate their business in all aspects. We’ve been doing that since 2015 with over 40K+ followers, Experts, Investors, and Mentors - all contribute to the great value we generate across the ecosystem, including our new Metaverse arena.

Our Vision

Impacting people's lives through the power of Sports and Innovation.

Our Mission

Solving real challenges: In these special times, an elite forum of top sports brands and teams has chosen an innovation leadership stand. Through a Pilot oriented program, we are connecting the best Startups with top brands and partners in the industry, offering them cutting edge technology to solve their biggest challenges.

“Sports need innovation, now more than ever - It's time for ACTION”

Amir Raveh

Founder & President, HYPE Sports Innovation

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